On average, less than 2% of all E-Commerce leads turn into customers; as such, trying to improve that number is a priority for many. One of the best ways to go about that is improving your E-commerce website design so the buying process is as simple as possible. E-Commerce checkout automation is one of the most common ways to do that, but why?
Below, we look into some of the main benefits of streamlining e-Commerce systems and how you can leverage them. By the end, you should be convinced of why it matters and what you can do to implement it.
Simplifying the Purchase Process
If you have a complicated e-commerce checkout process, there is every chance your customers are going to have a high bounce rate. A simple and intuitive method of buying your product or service can instead guide people through your site. The less your customers have to think about what they are doing, the better.
Options you could put in place to help this include only using a single-page checkout, or even allowing for guest checkouts instead of signing in.
You should also make sure that your store works just as well, if not better, on mobile compared to a desktop website. As so many people are using mobile devices these days, there is every chance the number of people accessing from such a device is high.
Reducing Cart Abandonment Rates
There are many reasons some people abandon the checkout process after first starting it. One way to reduce this is by improving your UX as mentioned earlier. Another is to prevent customers from being shocked by the price they see at the end of the process, so ensure your prices are clear at all times.
You also do not want customers to worry about how legitimate your site is. Ensure that you use official security certificates to make customers feel secure. Also, make sure you create a professional-looking site to improve that feeling even further.
Improving the Customer Experience
Several quality-of-life improvements can make a customer’s experience much smoother. This not only encourages them to buy from you, but also to come back at a later time or even recommend you to others moving forward.
Ensure checkout automation makes their journey to make a purchase as convenient as possible. You could even use automated systems to offer both personalization and transparency about their order. This can occur during the buying process and also after when they wish to track what they have bought.
E-Commerce Checkout Best Practices and Tips
E-commerce automation is not only one set of practices or technologies that could improve your online store. These are some more simple tips you could investigate:
- A/B test and try out different layouts or funnels
- Ensure your website is the fastest it can be
- Always iterate to improve your site’s conversion rate
- Try to use social media sharing to increase your reach
The Best E-Commerce Website Design
With the above advice on board, you should be ready to start focusing on your e-Commerce website design. Still, with so many options available, which do you use?
Checkout Champ offers a powerful and robust option to make the customer experience on your site a breeze. So, book a demo and see what we can do for your site today.