Automotive Accessory Brand

Overview

An automotive accessory brand offering portable air compressors that enhance road safety for motorists and cyclists.

The product is a small, lightweight compact air pump with a built-in battery making it completely portable.

It provides high pressure that can inflate tires, sports balls, marine buoys, and any other inflatable product. It has been a massive smash hit seller in 2023 and 2024.

Challenge

A hit product that scaled up to over $6,500,000 in worldwide direct sales for 2023 and a whopping $36,000,000 in 2024!

Their business model is centered on a detailed and information-dense sales funnel that educates the customer on the many benefits of the product and offers multiple complementary product options to create custom order bundles.

This detailed presentation does not fit into the typical ecommerce store design layout… And the plain fact is that ‘consumer grade’ ecommerce platforms can’t deliver the on-page performance to handle this many transactions.

At this sales volume, every 0.1% change in conversion makes a difference of hundreds of thousands of dollars.

Because of this, the client did not want to sell through a typical online store platform, where page load times are relatively slow, and attempting to process thousands of simultaneous transactions can slow site performance to a crawl or crash it completely.

Adding to the challenge was the need to offer the product both in the United States and worldwide, supporting several languages.

They also needed a reliable, flexible payments system that could support multiple currencies and payment methods.

Solution

The client chose to work with Checkout Champ to bring its vision to life.

Checkout Champ’s built in customized checkout and funnel marketing platform allows the client to test multiple versions of every page and optimize the whole customer journey from ad click to post-purchase upsell options.

In addition, Checkout Champ offers funnel and checkout pages that load in 1 second or less and give total marketing flexibility and control that no other ecommerce platform can match. This speed has proven over and over again to increase conversion rates, particularly on mobile purchases.

Checkout Champ’s unique and powerful functionality helped define the creative and technical direction for the client.

We consulted on funnel designs, made referral introductions to trusted web development partners, as well as making recommendations on technical stack and implementing third party software integrations.

From there, Checkout Champ brought the expertise of their in-house UX and design team to map customer journeys and billing practices, together with design, marketing and messaging strategy optimized for conversions and increasing Customer Lifetime Value.

This suite of products gives the client a comprehensive, scalable payments system that is capable of integrating straight sales, upsells, subscriptions and suitable for many different future product and service use cases.

Results

Checkout Champ and processing integrations helps the client process over 36 million dollars in sales in 2024.

Results

In the process, Checkout Champ’s integrations saved significant time for the client’s finance, operations, and product teams.

With a powerfully converting funnel and high momentum, we expect to see them build out their product line in 2025 and cross the $70,000,000 mark in annual sales.

About Checkout Champ

Checkout Champ is an ecommerce performance platform with in-house developer expertise in:

• Marketing automation
• Marketing automation
• Technology integration
• Conversion optimisation
• Payment processing
• Subscription billing
• Membership management
• Fraud prevention
• And data analytics

High-growth ecommerce store operators use the Checkout Champ platform to optimize their sales conversions, reduce operational costs, and create unique customer experiences.