Scaling a Health Gadget Brand with Checkout Champ

Background

A health gadget brand specializing in mouth tape came to us in March 2025. At the time, they were running their e-commerce business on a combination of Shopify and Funnelish, with a 10.2% conversion rate and an average order value (AOV) of $35.

Plan Point

• Limited customization across their platforms.

• Technology shifts that no longer supported their needs.

• 25% of funds withheld for 60 days by their payment processor.

• Lack of clear reporting for downstream revenue, AOV, and conversions.

• Wanted standalone funnels for better traffic segmentation and use of upsells.

Our Solution

Checkout Champ solved these issues by:

• Unlocking 250+ payment gateways for faster, more reliable processing without withheld funds.

• Delivering a robust reporting suite to track revenue, conversion rates, and AOV with precision.

• Creating multiple funnels with distinct routes, allowing them to optimize funnel-based traffic.

• Adding upsell features at checkout, driving significant growth in AOV.

Results

Within just four months, the client transformed their performance:

Bleau Media Case Study

Client is an e-commerce product marketer selling a health gadget product - mouth tape.

They came to us in March 2025 using both Shopify and Funnelish. They had a conversion rate of 10.2% and AOV $35.

Pain Points: Limited customization, change in technology that did not match their needs, 25% funds being withheld for 60 days.

Client needs: Better reporting to see downstream revenue, AOV, and conversion rates, better merchant processing, stand alone funnels.

Conclusion

We were able to get the client better processing using our 250+ gateway integrations. Reporting suite allows client to see metrics they were looking for. Multiple funnels with different routes, funnel-based run traffic which increased from 10% to 42% in Checkout Champ. AOV has increased due to adding upsells to the order, increasing AOV per customer.