A Case Study
Scaling a Natural Supplements Brand with Checkout Champ
Overview
Industry: Natural Supplements & Health Gadgets
Key Features Used: Single Product Funnels, Order Bumps, One-Click Upsells, Unlimited Funnels, Gateway Integrations
Background
In November 2024, a fast-growing natural supplements and health gadgets brand approached us after struggling with a platform that didn’t offer the merchant processing options they needed. Their business had plateaued, with a conversion rate of 2% and an average order value (AOV) of $70.
Our Solution
We migrated them to Checkout Champ and implemented:
• Single product funnels to focus customer attention and reduce checkout friction.
• Order bumps and one-click upsells to instantly increase average order value.
• Unlimited funnel deployment - now running ~80 funnels simultaneously.
• Access to 250+ payment gateway integrations, enabling them to use their preferred processing partners.
Some upsell pages are now converting as high as 21%.
Results
December 2024
| 9,703 | Sales |
| 5,533 | Leads/Partials |
| $784,192.88 | Gross Sales |
| $70.46 | AOV |
| 2.8% | Conversion Rate |
January 2025
| 19,235 | Sales |
| 11,581 | Leads/Partials |
| $1,783,769.79 | Gross Sales |
| $70.31 | AOV |
| 6.6% | Conversion Rate |
February 2025
| 17,714 | Sales |
| 11,581 | Leads/Partials |
| $2,009,072.29 | Gross Sales |
| $70.24 | AOV |
| 7.1% | Conversion Rate |
March 2025
| 22,200 | Sales |
| 13,546 | Leads/Partials |
| $2,676,372.04 | Gross Sales |
| $73.68 | AOV |
| 9.0% | Conversion Rate |
April 2025
| 31,362 | Sales |
| 19,752 | Leads/Partials |
| $3,292,142.82 | Gross Sales |
| $75.06 | AOV |
| 9.1% | Conversion Rate |
May 2025
| 13,342 | Sales |
| 14,030 | Leads/Partials |
| $2,247,252.82 | Gross Sales |
| $75.98 | AOV |
| 7.4% | Conversion Rate |
June 2025
| 13,615 | Sales |
| 13,280 | Leads/Partials |
| $2,229,336.86 | Gross Sales |
| $73.50 | AOV |
| 9.4% | Conversion Rate |
July 2025
| 16,348 | Sales |
| 15,261 | Leads/Partials |
| $2,516,874.10 | Gross Sales |
| $73.61 | AOV |
| 8.5% | Conversion Rate |
In just a few months, performance skyrocketed:
Impact
• Conversion rate more than quadrupled from 2% to peaks of 9.4%.
• Gross sales grew from $784K in Dec 2024 to over $3.29M by April 2025.
• AOV increased from $70 to $75+.
Flexible gateway integrations empowered them to scale without payment limitations.
Conclusion
By switching to Checkout Champ, this gadget brand was able to unlock rapid growth, maximize revenue with subscriptions, and scale their business to nearly $1M/month in under half a year.
“Our ultimate goal is to provide our clients technology that alters the way that they think about business. We truly break the strangle hold that other platforms impose upon their users, and allow our clients to scale and grow their businesses how they choose.
Our greatest joy as a company is hearing the success stories from our clients, and using that motivation to keep building life changing technology. When a client tells you “I don’t care that this is costing me additional money, because I’m making an extra $100,000 per day with your order bumps and one-click-upsells” makes us feel that we are providing something that the industry really needs and wants.”
Matt Martorano, CEO, Checkout Champ