A Case Study
Scaling Inspirational Apparel with Checkout Champ
Overview
Our client is an eCommerce product marketer specializing in inspirational t-shirts.
They came to us after hearing about Checkout Champ from a colleague. At the time, they were operating on Shopify with Shopify Payments, averaging an AOV of $44.09 and a conversion rate of 2.42%.
Challenge
• Limited payment processing options restricted growth.
• Shopify’s checkout and upsell capabilities did not offer the flexibility needed.
• Needed a way to implement member benefits.
Our Solution
We provided a tailored solution that included:
• A fully customized checkout page designed for their brand.
• Access to multiple payment processors for flexibility and reliability.
• Built-in upsell features to increase average order value.
• A members’ portal to improve retention and engagement.
Results
March 2025
| 6,902 | Sales |
| 1,239 | Leads/Partials |
| $209,859.27 | Gross Sales |
| $45 | AOV |
| 29.4% | Conversion Rate |
April 2025
| 8,164 | Sales |
| 1,765 | Leads/Partials |
| $252,514.19 | Gross Sales |
| $41.68 | AOV |
| 28.6% | Conversion Rate |
May 2025
| 9,718 | Sales |
| 1,824 | Leads/Partials |
| $303,556.54 | Gross Sales |
| $43.40 | AOV |
| 29.7% | Conversion Rate |
June 2025
| 12,402 | Sales |
| 2,569 | Leads/Partials |
| $392,356.76 | Gross Sales |
| $43.12 | AOV |
| 31.1% | Conversion Rate |
July 2025
| 13,781 | Sales |
| 2,339 | Leads/Partials |
| $420,321.86 | Gross Sales |
| $44.44 | AOV |
| 29.8% | Conversion Rate |
The impact was immediate. Within just a few months, the client’s conversion rate skyrocketed from 2.42% to consistently around 30%, while revenue scaled dramatically month over month.
Key Takeaways
• 12x conversion rate increase (from 2.42% to ~30%)
• Nearly 2x revenue growth in just 5 months
Seamless scalability with upsells, memberships, and flexible processing
“Our ultimate goal is to provide our clients technology that alters the way that they think about business. We truly break the strangle hold that other platforms impose upon their users, and allow our clients to scale and grow their businesses how they choose.
Our greatest joy as a company is hearing the success stories from our clients, and using that motivation to keep building life changing technology. When a client tells you “I don’t care that this is costing me additional money, because I’m making an extra $100,000 per day with your order bumps and one-click-upsells” makes us feel that we are providing something that the industry really needs and wants.”
Matt Martorano, CEO, Checkout Champ