A Case Study
Women's Cosmetics & Undergarments
Overview
Client is an ecommerce product marketer selling women’s cosmetics and undergarments.
They came to Checkout Champ as a Shopify and Sticky.io client in December 2021. The biggest reason to move to Checkout Champ was our upsell feature.
When they came to Checkout Champ, their average store conversion rate was 2.3% and average order value (AOV) was $29.
They launched with Checkout Champ in 2021, but let’s look at their business by the numbers for the past 6 months.
July 2023
| 31,583 | Sales |
| 19,190 | Partials/Abandoned Cart Leads |
| $2,549,016.65 | Gross Revenue |
| $51.30 | AOV |
| 7.45% | Conversion Rate |
August 2023
| 33,329 | Sales |
| 17,800 | Partials/Abandoned Cart Leads |
| $2,864,245.18 | Gross Revenue |
| $53.43 | AOV |
| 8.79% | Conversion Rate |
September 2023
| 24,855 | Sales |
| 13,537 | Partials/Abandoned Cart Leads |
| $2,522,114.66 | Gross Revenue |
| $52.64 | AOV |
| 9.62% | Conversion Rate |
October 2023
| 21,249 | Sales |
| 10,488 | Partials/Abandoned Cart Leads |
| $2,419,244.62 | Gross Revenue |
| $53.31 | AOV |
| 7.55% | Conversion Rate |
November 2023
| 25,411 | Sales |
| 14,315 | Partials/Abandoned Cart Leads |
| $2,771,282.06 | Gross Revenue |
| $60.37 | AOV |
| 7.74% | Conversion Rate |
December 2023
| 25,687 | Sales |
| 16,136 | Partials/Abandoned Cart Leads |
| $2,966,075.30 | Gross Revenue |
| $60.67 | AOV |
| 8.72% | Conversion Rate |
The POSITIVE effect: By using our custom order-bumps and one-click-upsell feature, the client was able to triple their conversion rates and almost double their AOV.
Summary
Based on the numbers above and what their previous conversion rates and AOV’s were, the client is averaging 4X increase in conversion rates on their ad-spend, and an average of 2X increase on their Average Order Value (AOV).
What this means in basic terms is; if the client was spending $100,000 per month in advertising at the previous conversion rates and AOV, the result would have been 8,721 sales at $29 per sale. This would give you a gross revenue of $252,905.
With Checkout Champ, on the same ad-spend of $100,000 per month in advertising, under the current conversion rates, the client generated 33,329 sales on the same traffic at $53 per sale. This generated a gross revenue of $1,766,437.00.
The increases experienced were nearly a 7X increase in gross revenue on the same advertising spend.
The client expressed to their client success manager that they love the ease of use of our platform and how simple setting up the funnels was for them.
* The average conversion rate on beauty products is 2.58%.
* eCommerce Conversion Rates Per Niche [Benchmarks] (storeya.com)
“Our ultimate goal is to provide our clients technology that alters the way that they think about business. We truly break the strangle hold that other platforms impose upon their users, and allow our clients to scale and grow their businesses how they choose.
Our greatest joy as a company is hearing the success stories from our clients, and using that motivation to keep building life changing technology. When a client tells you “I don’t care that this is costing me additional money, because I’m making an extra $100,000 per day with your order bumps and one-click-upsells” makes us feel that we are providing something that the industry really needs and wants.”
Matt Martorano, CEO, Checkout Champ