A Case Study
Women's Jewelry Ecommerce
Overview
Client is an ecommerce product marketer selling women’s jewelry.
They came to us as a Shopify user in 2022. They came to us from a friend who was having success with Checkout Champ.
When they started with us, their average store conversion rate was under 1% and the AOV was under $10.
Started in 2022 but lets look at the numbers from the past 5 months.
August
| 1,784 | Sales |
| 1,014 | Partials/Abandoned Cart Leads |
| $143,077.01 | Gross Revenue |
| $28.09 | AOV |
| 29.9% | Conversion Rate |
September
| 12,343 | Sales |
| 6,809 | Partials/Abandoned Cart Leads |
| $547,073.40 | Gross Revenue |
| $37.57 | AOV |
| 32.1% | Conversion Rate |
October
| 10,898 | Sales |
| 5,639 | Partials/Abandoned Cart Leads |
| $674,653.96 | Gross Revenue |
| $37.39 | AOV |
| 32.1% | Conversion Rate |
November
| 8,356 | Sales |
| 28,099 | Partials/Abandoned Cart Leads |
| $391,297.75 | Gross Revenue |
| $33.66 | AOV |
| 28.3% | Conversion Rate |
December
| 6,428 | Sales |
| 27,181 | Partials/Abandoned Cart Leads |
| $362,553.96 | Gross Revenue |
| $28.21 | AOV |
| 23.1% | Conversion Rate |
Summary
Based on the numbers above and what their previous conversion rates and AOV’s were, the client is averaging 27X increase in conversion rates on their ad-spend, and an average of 3X increase on their Average Order Value (AOV).
What this means in basic terms is; if the client was spending $100,000 per month in advertising at the previous conversion rates and AOV, the result would have been 300 sales at an AOV of $10 per sale. This would give you a gross revenue of $3,000.
With Checkout Champ, on the same ad-spend of $100,000 per month in advertising, under the current conversion rates, the client generated 6,930 sales on the same traffic at an AOV of $28.21 per sale. This generated a gross revenue of $195,495.30.
They have had great success with our upsell feature and recurring billing. With the help of their client success manager, they were able to scale to over $500k for several months
* It’s important to note that the average jewelry ecommerce sales funnel has a conversion rate of around 1%.
* How to increase Jewellery Ecommerce Conversion rate? - Jewellery Ecommerce Consulting (mywisdomlane.com)
“Our ultimate goal is to provide our clients technology that alters the way that they think about business. We truly break the strangle hold that other platforms impose upon their users, and allow our clients to scale and grow their businesses how they choose.
Our greatest joy as a company is hearing the success stories from our clients, and using that motivation to keep building life changing technology. When a client tells you “I don’t care that this is costing me additional money, because I’m making an extra $100,000 per day with your order bumps and one-click-upsells” makes us feel that we are providing something that the industry really needs and wants.”
Matt Martorano, CEO, Checkout Champ