Don’t Overlook Checkout Pages And Upsells

Many ecom owners are so focussed on new customer acquisition that they're completely blind to other growth opportunities, like checkout page customization and upsell builders. Because even if you have tons of traffic and people put your products in the cart, if they click away from the checkout page, you're not going to get the sale. That's why you need to put a lot of attention into building the right checkout page that makes your customers feel at ease and lets them buy the product in one click.

One-Click Upsells and Cross-Sells

As for upsells, they're vital to maximizing your profits too. One-click upsells and cross-sells are strategies used in online marketing and e-commerce to enhance the value of a customer's purchase. These techniques are beneficial for both businesses, by increasing the average order value (AOV), and customers, by offering them products or services that complement their initial purchase.

One-Click Upsells

A one-click upsell occurs after a customer has decided to make a purchase but before the transaction is finalized. The customer is offered an additional product or service, often at a special discount or exclusive offer, which they can add to their order with a single click, without having to enter their payment details again. Here are some examples of one-click upsells:

1. Extended Warranties: After purchasing electronics or appliances, a one-click option to add an extended warranty to the product.

2. Premium Version: When buying software or a subscription service, being offered a premium version with additional features for a slightly higher price.

3. Larger Quantity: For consumable products (like supplements or cosmetics), an offer to buy a larger quantity at a discounted rate per unit. Buy 2 get 1 at 50% off.

4. Faster Shipping: After an initial purchase decision, an offer for faster shipping (overnight or two-day delivery) for a little extra fee.

5. **Exclusive Content: For media or content services, offering exclusive or premium content for a small additional fee after a subscription has been chosen.

Cross-Sells

Cross-selling involves suggesting related products or services that complement the original purchase but don’t necessarily have to be in the same category. It occurs either before the customer completes the checkout or as part of the post-purchase experience. Some examples include:

1. Accessories for Electronics: Suggesting a case, screen protector, or charger for a smartphone or laptop purchase.

2. Fashion Accessories: Proposing matching shoes, a bag, or jewelry when a customer is buying a dress or outfit.

3. Travel Insurance: Offering travel insurance as a cross-sell to customers who are booking flights or holiday packages.

4. Nutritional Supplements: When a customer purchases a workout or fitness program, recommending supplements that complement their fitness goals.

5. Cooking Utensils: Cross-selling cooking accessories or tools when a customer purchases a cookbook or a kitchen gadget.

If you set up your checkout page to have one-click targeted upsells, you'll persuade your customers to add more related products to their cart - boosting conversions by $20 - $50, or more for every sale you make. Upsells and custom checkout pages are among the easiest but most overlooked ways to skyrocket your profits. Here are the main benefits you'll get from having both set up in your ecom store:

• Increase Profit And Sales: By having one-click checkout pages and upsells, you make it easier for your prospects to buy your products and offer additional stuff to customers who are already interested in what you're selling.

• Increased AOV: One-click upsells increase the average order value of your customers, which leads to more sales and higher profits.

• Increased Trust: With easier-to-navigate checkout and custom upsell designs, you'll gain more trust from your customers, turning occasional prospects into recurring ones.

There's only one problem with all of this. Ecommerce platforms like Shopify don't offer this level of customization unless you stuff your ecommerce store with 3rd party apps. But there's a hassle-free solution that has everything integrated natively, called Checkout Champ.

Checkout Champ Can Help

Upsells and custom checkout pages are among the easiest but most overlooked ways to skyrocket your profits. Here are the main benefits you'll get from having both set up in your ecomm store:

Fully Customized Checkout Pages

Easily personalize your checkout page with pre-purchase order bumps, testimonials, videos, images, and trigger pop-ups for subscriptions and cross-sells.

Custom Upsell Designs

Add custom upsells with one click to your checkout page to increase conversions and AOV. You can also include dynamic upsell offers by-products that will add specific upsells based on your customers' cart.

All-In-One Platform

Forget about 3rd party apps that slow down your store. CheckoutChamp gives you all the tools your store needs in one integrated solution with nearly 500 direct integrations.

Eliminate the cost and performance penalty of 3rd party apps

CheckoutChamp has everything already built-in from payments to customization to marketing funnels

Easy and pain-free integration process

Checkout Champ will help you easily integrate with the platform that you are on, whether you are using Shopify, BigCommerce, WooCommerce, or Magento.

Guaranteed 99.9% uptime

No matter how complex your stores are, you’ll never have to worry about Checkout Champ going down.

We’ve also made sure the setup process is as easy and pain-free as possible. Every Checkout Champ user is assigned a personal Client Success Representative who is your single point of contact for all your questions and will do everything it takes to get you up and running fast.