Why Membership Management Matters For Ecommerce Profits
Since 2020 there’s been an accelerated shift to online shopping in consumer habits with $4.9 trillion sales in 2022.
People now expect hassle-free shopping experiences, free delivery, and instant gratification - and one massive opportunity we see underutilized is ‘Subscribe and save’ offers.
These are becoming more popular for consumer basics in every category from socks to supplements - so if you’re not implementing subscriptions in your store, you’re leaving money on the table, and neglecting an important growth source.
Creating loyalty in returning customers
It's much less expensive to re-engage existing customers than to acquire new ones. Subscriptions for daily essentials are very ‘sticky’, giving your business a golden opportunity to keep existing customers long-term.
Because the online ecom market can be so volatile, subscriptions really help to smooth out the cashflow, making your business finances easier to manage.
Increased company value
Monthly Recurring Revenue is the #1 thing investors look for when acquiring companies. Having a solid subscriber base with low churn substantially increases the value of your business.
Know your customers
By having a stream of loyal customers who consistently buy, you can get priceless data on their shopping habits. This helps you personalize newsletters and email campaigns to suit their needs with future products.
The recurring revenue of a subscription model can be a lifeline for your business through the ups and downs of today's market, but subscriptions are not implemented as standard in Shopify or other platforms.
Checkout Champ Can Help
Checkout Champ is designed to enhance your existing store, NOT replace it. So you can stay on Shopify, WooCommerce, BigCommerce, or Magento, and simply ‘bolt-on’ the features you want from Checkout Champ:
We’ve also made sure the setup process is as easy and pain-free as possible
Every Checkout Champ user is assigned a personal Client Success Representative who is your single point of contact for all your questions and will do everything it takes to get you up and running fast.
Level Up Today!
If you want to level up your ecomm store, book a demo call today.