6 Best Headless Commerce Platforms Reviewed

Your customers don't just shop on your website anymore. They discover products on Instagram, add items to a cart on their phone during their commute, and complete the purchase later on a desktop. Creating a seamless, consistent brand experience across all these touchpoints is a huge challenge with a traditional e-commerce setup. Headless commerce offers a powerful solution by centralizing all your products, orders, and customer data in one back-end engine. This allows you to deliver your content and shopping experience to any front-end you can imagine—a website, a mobile app, a social media feed, or even an in-store kiosk. Choosing the right headless commerce platform is the key to building a true omnichannel strategy that meets your customers wherever they are.

Key Takeaways

• Build Custom Experiences That Convert: Headless commerce separates your storefront from your backend, giving you total freedom to design unique, high-performing user journeys. This allows you to optimize every touchpoint for speed and conversions without platform limitations.
• Assess Your Resources Before Committing: Going headless is a significant project that requires technical expertise and a higher upfront budget than traditional platforms. Evaluate your team's skills and your finances to ensure you're prepared for the initial build and ongoing maintenance.
• Start with a Phased Rollout: Avoid a risky, all-at-once migration by implementing your headless setup in stages. Begin with a high-impact area, like a new mobile experience or a specific product line, to test your architecture, manage costs, and build confidence.

What is headless commerce?

Think of a traditional ecommerce platform as a single, all-in-one package. The storefront your customers see (the frontend) and the back-office machinery that runs your business (the backend) are fused together. It’s straightforward, but what you see is often what you get. Headless commerce breaks this mold by separating the two.

In a headless setup, the "head" (the customer-facing frontend or presentation layer) is detached from the "body" (the backend commerce engine). This means your backend—where you manage products, inventory, orders, and payments—operates independently. It simply holds all your data and business logic, ready to be delivered anywhere.

This separation is made possible by APIs (Application Programming Interfaces), which act as messengers between the backend and any frontend you can imagine. You can use this setup to power a custom-built website, a mobile app, a smart mirror, or even a voice-activated shopping assistant. You get complete creative control over the customer experience without being restricted by the limitations of a traditional, template-based storefront. This flexibility is a game-changer for brands focused on conversion and AOV optimization, as it allows for endless testing and personalization.

Headless vs. traditional commerce

The main difference between headless and traditional commerce comes down to flexibility versus simplicity. A traditional platform bundles the frontend and backend together. This is great for getting a store up and running quickly with pre-built themes, but it can be restrictive when you want to make significant custom changes or innovate on the customer experience. Trying to heavily modify a traditional site can feel like renovating a house while you’re still living in it—it’s complicated and risky.

Headless commerce, on the other hand, uncouples these two layers. This approach gives your developers the freedom to build a completely custom frontend from scratch using modern tools and frameworks. You can design unique user journeys and roll out changes much faster without touching the core commerce functions on the backend.

The core components

A headless architecture isn't a single product but a collection of specialized tools working together. While every setup is unique, they generally include a few key pieces:

• Backend Commerce Platform: This is the engine of your store. It handles all the essential commerce functions like product and SKU management, inventory, checkout processing, and order fulfillment.
• Frontend Framework: This is the technology your developers use to build what the customer actually sees and interacts with. It could be a custom website, a progressive web app (PWA), or a mobile application.
• Content Management System (CMS): A headless CMS is often used to manage and deliver marketing content—like blog posts, landing pages, and promotional banners—to your various frontends.
• APIs: These are the crucial connectors that allow the backend, frontend, and CMS to communicate with each other securely and efficiently.

How headless commerce works

Think of a traditional ecommerce platform as an all-in-one TV and DVD player combo. It works perfectly for its intended purpose, but you can't swap out the screen for a 4K projector or upgrade the player to Blu-ray. Headless commerce, on the other hand, separates these components. Your back end is the powerful Blu-ray player—it holds all your content (products, pricing, customer data) and handles the core functions. The front end is your screen, and you can choose any screen you want: a website, a mobile app, a smart kiosk, or even a voice-activated speaker.

This separation is the magic of headless. It frees your developers to build completely custom, lightning-fast customer experiences without being locked into the design limitations of a single platform. The front end and back end communicate using APIs, which are essentially messengers that relay information back and forth. This API-first approach means your back-end engine can power any number of front-end experiences simultaneously, all from one centralized hub like Checkout Champ's multi-store management system. It’s a framework built for flexibility and scale, allowing you to innovate your customer experience without having to re-platform your entire business operation.

Understanding the API-first approach

At the heart of headless commerce is an API-first design. But what does that actually mean? Think of an API (Application Programming Interface) as a waiter at a restaurant. You (the customer, or the front end) look at the menu and decide what you want. You give your order to the waiter (the API), who takes it to the kitchen (the back end). The kitchen prepares your food, and the waiter brings it back to your table. You don't need to know how the kitchen works; you just need to know how to order from the menu. In the same way, APIs allow your front end to request data—like product details or inventory levels—from the back end without needing to know how that data is stored or managed. This makes the whole system incredibly flexible.

Separating the frontend and backend

The core principle of headless is decoupling the front end from the back end. The front end, or the "head," is everything your customer sees and interacts with: your website's design, the layout of your product pages, the buttons they click. It’s the visual, customer-facing layer. The back end is the "body," the powerful engine running behind the scenes. It manages all the critical business logic, including inventory, pricing, order processing, and customer information. In traditional platforms, these two are tightly woven together. With headless, they are independent, giving you the freedom to update your website's look and feel without disrupting your core business operations. This means you can use a powerful website builder or a custom framework to create the exact experience you want.

How content gets delivered

Because the front end and back end are separate, you can deliver your content and products to virtually any channel. The back end doesn't care what the front end looks like; it just serves up data via API when requested. This is how you create a true omnichannel experience. Your single back-end system can power your main website, a dedicated mobile app, in-store kiosks, social media shopping feeds, and even emerging technologies like smart mirrors or voice assistants. This ensures a consistent brand experience everywhere your customers are. It also allows you to use sophisticated marketing automation tools to tailor content and offers specifically for each channel, creating a more personalized journey for every shopper.

The benefits of going headless

Decoupling your front-end presentation layer from your back-end commerce engine might sound technical, but the payoff is very practical. Moving to a headless architecture gives you the freedom to build exactly what you want, where you want, without being boxed in by a traditional platform’s limitations. It’s about future-proofing your brand and creating customer experiences that truly stand out. When you have the right back-end tools to manage everything from subscriptions to fulfillment, you can focus your energy on crafting a front-end that converts.

Gain total flexibility and customization

Imagine being able to change the entire look and feel of your storefront without disrupting your product catalog, order management, or payment processing. That’s the core advantage of headless commerce. By separating the customer-facing "head" from the operational "body," you gain complete creative control. You can design unique, content-rich shopping experiences that reflect your brand's personality. This separation allows your developers to use their preferred frameworks and tools to build a custom front-end, while your marketing team can update content and launch campaigns without needing technical support. It’s the ultimate setup for brands that refuse to settle for a cookie-cutter website.

Increase your site's performance and speed

In e-commerce, speed is everything. A slow-loading website can frustrate shoppers and send them straight to your competitors. Headless architecture directly addresses this by making your site faster and more responsive. Because the front-end and back-end operate independently, the customer-facing side can be optimized for pure speed, loading content quickly from an API. This streamlined process means your site can handle high traffic volumes—like during a Black Friday sale—without slowing down. A faster site not only improves the user experience but also has a positive impact on your conversion rates and search engine rankings.

Scale your business with ease

As your business grows, your needs become more complex. A traditional e-commerce platform can start to feel restrictive, making it difficult to add new features or expand into new markets. Headless commerce is built for growth. The API-first approach makes it much simpler to add new functionalities, integrate third-party services, or launch new storefronts for different regions or brands. You can manage everything from a single back-end, which is a huge advantage for businesses looking to scale. This flexibility is why many large, established companies adopt a headless approach to support their complex operations and long-term vision.

Create a true omnichannel experience

Today’s customers shop everywhere: on their phones, through social media, via smart speakers, and even in-store on digital kiosks. A headless setup allows you to deliver a consistent and seamless shopping experience across all these touchpoints. Since your commerce engine isn't tied to a specific website design, you can push product information, pricing, and promotions to any device or platform through APIs. This makes it possible to build a true omnichannel strategy where customers can start shopping on a mobile app and finish their purchase on a desktop without a hitch. It’s about meeting your customers wherever they are with the right content and products.

Common challenges of headless commerce

While the flexibility of headless commerce is a huge draw, it's important to go in with your eyes open. This approach comes with a unique set of challenges that traditional platforms don't have. Thinking through these potential hurdles ahead of time will help you create a solid plan and decide if going headless is the right move for your business right now.

The need for technical expertise

Unlike all-in-one platforms, a headless setup requires you to build and connect your frontend to your backend. This means you'll need a skilled development team to manage the initial build and ongoing updates. You're essentially responsible for making sure all the different systems—from your CMS to your payment processor—can communicate with each other through APIs. Without the right technical expertise, you might struggle to get the custom experience you're looking for and keep everything running smoothly. It’s less of a plug-and-play solution and more of a custom-built machine.

Higher upfront development costs

Building a custom frontend from scratch comes with a higher price tag than using a pre-built theme. The initial development costs for a headless build can range from $50,000 to over $250,000, depending on the complexity of your site. While that number can seem daunting, it's helpful to view it as an investment in your brand's future. Businesses that go headless often see long-term returns through faster site performance, higher conversion rates, and the ability to scale without limits. The key is to weigh the upfront cost against the potential for significant growth down the line.

Ongoing maintenance and integrations

Your work isn't done once your headless site goes live. Since you own the frontend, your team is responsible for all maintenance, updates, and security patches. You'll also need to manage integrations with any new tools or third-party services you add. To keep things manageable, it's smart to set clear goals from the start and consider a phased rollout. Instead of switching everything at once, you can launch your headless architecture for specific parts of your site first. This approach reduces risk, helps your team adjust, and allows you to focus your resources where they'll make the biggest impact.

Is headless commerce right for your business?

Deciding to go headless is a significant step. It’s not the right fit for every online store, especially those just starting out. However, for certain types of businesses, it’s the key to scaling, innovating, and creating the exact customer experience you’ve envisioned. If your current platform feels restrictive or you’re managing a complex operation, headless architecture might be the solution you need. Let’s look at the business models that benefit most from this approach.

Enterprise retailers

If you’re running a large or rapidly growing retail business, you’ve likely felt the limitations of a traditional e-commerce platform. Headless commerce is designed for companies that need to innovate constantly to stay ahead. It gives you the freedom to build custom features and unique shopping experiences without being tied to a template. While it typically requires a larger upfront investment and a skilled development team, the payoff is a highly flexible, scalable platform that can grow with your ambitions and adapt to any future retail trends.

Multi-channel brands

Do you sell across a website, a mobile app, social media, and maybe even in-store kiosks? Creating a consistent and seamless experience everywhere can be a major challenge. Headless architecture solves this by allowing you to use a single backend system to power every single one of your front-end channels. This means your product information, inventory, and customer data are all centralized, making it easier to deliver a smooth, personalized journey for your customers, no matter how they choose to shop. This unified approach is essential for building a true omnichannel strategy.

Content-driven commerce sites

For brands that blend rich storytelling with shopping, headless is a game-changer. If your business relies on blogs, lookbooks, articles, or video content to sell products, a traditional platform can feel clunky. By pairing a headless commerce engine with a dedicated Content Management System (CMS) like WordPress or Contentful, you can design beautiful, content-rich experiences that flow naturally into a purchase. This gives you complete creative control to build a site that’s as much a publication as it is a store, without compromising on e-commerce functionality.

B2B and wholesale businesses

B2B e-commerce is often far more complex than direct-to-consumer sales. You might need custom pricing for different clients, bulk ordering capabilities, or unique product catalogs for specific accounts. Headless commerce provides the flexibility to build these complex features from the ground up. It’s ideal for handling intricate B2B requirements and can even connect to other systems like IoT devices for automated reordering. For businesses that need a powerful, customized solution, a headless approach can support even the most demanding B2B models.

Top headless commerce platforms

Choosing a headless commerce platform is a big decision, and the right answer depends entirely on your business's specific needs, technical resources, and long-term goals. The market offers a range of solutions, from highly flexible, API-first platforms that require significant development work to more integrated systems that simplify the transition. Some platforms are built for massive, global enterprises with dedicated tech teams, while others are designed to give fast-growing brands the power of headless without the traditional complexity.

Before you compare options, it's helpful to clarify your priorities. Are you looking for a backend that gives your developers complete freedom to build from scratch? Or do you need a solution that combines powerful headless capabilities with built-in tools for marketing, fulfillment, and customer service? The level of customization you require, your team's technical skills, and your budget will all play a major role in your decision. For example, a brand focused on rapid growth through subscriptions will have different needs than a B2B enterprise managing complex catalogs.

To help you find the perfect fit, we’ve reviewed some of the best headless commerce platforms available. We'll look at what makes each one unique, who it’s best for, and what you can expect in terms of pricing and features. This comparison will give you a clear picture of the landscape so you can confidently select a partner for your headless journey.

Checkout Champ

Checkout Champ offers a unique, all-in-one approach to headless commerce, making it an excellent choice for businesses that want total frontend flexibility without managing a complex web of backend tools. While traditional headless setups require you to integrate separate systems for subscriptions, marketing, and fulfillment, Checkout Champ combines these functions into a single, powerful platform. This unified system is designed for one thing: growth. With built-in conversion & AOV optimization tools and robust subscription billing capabilities, you can build custom customer experiences that directly impact your bottom line. It’s ideal for brands that want to move fast and scale efficiently without the technical overhead of juggling multiple vendors.

Shopify Plus

For fast-growing businesses, especially those already familiar with the Shopify ecosystem, Shopify Plus is a leading contender. It provides the speed and reliability needed to handle high traffic volumes while supporting advanced features like 3D product views. Its massive app marketplace allows for easy extension of functionality, and it includes powerful automation tools to streamline tasks. Shopify Plus is well-suited for brands with sales between $1 million and $500 million that need a powerful, scalable backend to support their custom frontend. Pricing starts at $2,300 per month for a three-year term, with custom pricing available for larger, more complex businesses.

BigCommerce Enterprise

BigCommerce Enterprise strikes a great balance between powerful features and user-friendly tools. It’s a strong option for mid-market and enterprise brands, including B2B companies, that want to go headless without a steep learning curve. The platform includes an intuitive drag-and-drop page builder, AI-powered product recommendations, and built-in promotional tools to help with sales. Its strong B2B ecommerce features, like bulk ordering and custom pricing, make it a versatile choice for businesses serving multiple customer types. Enterprise plans are tailored to your business needs, but you can expect them to start at around $1,000 per month.

Commercetools

As one of the pioneers in the headless space, Commercetools is built from the ground up for flexibility and scalability. It uses a MACH (Microservices, API-first, Cloud-native, Headless) architecture, giving enterprise-level companies the ultimate freedom to build completely custom commerce experiences. This platform is best for very large companies with strong in-house technical teams that can leverage its powerful APIs and modular services. Commercetools offers components like 'Foundry' for quick launches and 'Frontend' for easier site building, but it still requires significant development expertise. Due to its highly customizable nature, it uses a custom pricing model, with costs often averaging around $45,000 and scaling with usage.

Adobe Commerce

Formerly known as Magento, Adobe Commerce is a robust and highly scalable platform trusted by large enterprises worldwide. It leverages the power of Adobe’s ecosystem, including its Sensei GenAI for personalization, search, and operational efficiency. The platform offers comprehensive tools for product and order management, along with a Page Builder for easier content creation on the frontend. Adobe Commerce serves a wide market, offering a free, open-source version for small-to-medium businesses and a paid enterprise solution for large global companies. The paid plans are custom priced but typically start around $24,000 per year.

Salesforce Commerce Cloud

For large, global companies already invested in the Salesforce ecosystem, Commerce Cloud is a natural fit. It can operate as a traditional or headless platform and is deeply integrated with other Salesforce products like CRM and Marketing Cloud. The platform uses its Einstein 1 AI to power personalization for customers and automate tasks for employees, creating a unified experience across all touchpoints. This deep integration is its biggest strength, making it ideal for enterprises that want to leverage their existing Salesforce data and tools. Salesforce Commerce Cloud is designed for enterprise-level B2C and B2B companies, with custom pricing based on your gross merchandise value (GMV).

How to compare headless commerce platforms

Choosing a headless commerce platform is a major decision, so it’s important to look beyond the marketing hype. The right platform should not only support your creative vision but also handle the complex, behind-the-scenes work of running your business. As you evaluate your options, focus on these five key areas to find the best fit for your brand.

Key business features

While headless commerce gives you freedom on the front end, your back end needs to be a rock-solid foundation. This is where all your core business operations happen. Before you commit to a platform, make sure it can handle your essential day-to-day tasks with ease. Does it have robust product and SKU management tools? Can it process orders efficiently and manage complex pricing or promotion rules? A powerful back end means you spend less time wrestling with logistics and more time creating amazing customer experiences. Make a list of your must-have operational features and check them off as you compare platforms.

Integration capabilities

Your ecommerce platform doesn't operate in a vacuum. It needs to communicate seamlessly with the other tools that run your business, like your customer relationship manager (CRM), enterprise resource planning (ERP) system, and content management system (CMS). Look for a platform with a flexible, well-documented API that makes these connections straightforward. Strong integration capabilities mean you can build a custom tech stack that works for you. This allows you to automate processes, share data between systems, and create a more unified workflow for everything from marketing to fulfillment automation.

Customization and user experience

The biggest draw of headless commerce is the ability to create a truly unique user experience. You’re no longer limited by templates. You can design every touchpoint, from the homepage to the checkout, to perfectly match your brand and delight your customers. When comparing platforms, ask how much control you really have. Can you build a completely custom storefront? Can you experiment with different user journeys to improve your conversion and AOV optimization? The right platform will provide the tools and flexibility you need to bring your most ambitious creative ideas to life without being held back by technical limitations.

Security and support

With great flexibility comes great responsibility. In a headless setup, you need to be confident that your platform can keep your business and customer data secure. Look for platforms that are PCI compliant and have strong security protocols. Beyond security, consider the level of support you’ll receive. Headless architecture can be complex, and you’ll want a reliable partner to help you if issues arise. Does the platform offer 24/7 technical support? Is there a dedicated account manager or a community forum you can turn to for help? Strong customer service management is a non-negotiable.

Total cost of ownership

The subscription fee for a headless platform is just one piece of the puzzle. To understand the true investment, you need to calculate the total cost of ownership (TCO). This includes the initial development and implementation costs, fees for third-party integrations, hosting expenses, and ongoing maintenance. Some platforms may have a lower monthly fee but require more expensive development resources. Others, like an all-in-one solution, might bundle more features upfront, potentially lowering your long-term costs. Map out all potential expenses to get a realistic picture of what each platform will cost your business over time.

Choosing the right headless commerce platform

Making the switch to headless commerce is a big decision, but it doesn't have to be overwhelming. By breaking down the choice into a few key areas, you can find a platform that fits your business goals, technical resources, and budget. It’s all about asking the right questions upfront to ensure you’re setting your brand up for long-term success and flexibility. Let’s walk through the most important factors to consider.

Assess your technical needs

First things first: going headless requires a different technical approach than a traditional, all-in-one platform. Headless architecture separates your store's front-end (the customer-facing website or app) from the back-end (the engine that runs your products, orders, and payments). This separation is what gives you incredible design freedom, but it also means you need a way to connect the two. Before you commit, take stock of your current technical capabilities. Do you have in-house developers who are comfortable working with APIs? If not, are you prepared to hire a development agency? Understanding your technical resources will help you choose a platform that offers the right level of support and tooling for your team.

Consider your budget and total cost

Headless commerce is an investment, and the costs can vary significantly. Your total spend will depend on factors like implementation complexity, developer fees, and ongoing maintenance. For a mid-sized business, initial setup costs can range from $50,000 to $150,000, while larger enterprises might see costs exceed $250,000. While the upfront price tag is higher than a traditional setup, it’s important to think about the long-term value. The performance gains and improved customer experiences often lead to higher sales. A platform with strong conversion and AOV optimization tools can help you see a faster return on that investment by turning your site's new speed and flexibility into tangible revenue.

Evaluate your team's expertise

A successful headless build relies on having the right people on your team. You’ll need developers who can build and connect your custom front-end to the commerce engine. If you don't have this expertise in-house, you'll need to partner with a reliable agency. It’s also wise to consider how the transition will affect your non-technical teams. A phased rollout can be a great strategy here. By launching in stages, you give your marketing and content teams time to adapt to new workflows without disrupting the entire business. This approach reduces risk and allows you to focus your resources on the parts of your site where a headless experience will make the biggest impact first.

Plan your implementation timeline

Migrating to a headless platform isn't an overnight project. A thoughtful implementation plan is key to a smooth transition. Instead of trying to overhaul your entire site at once, consider a gradual approach. You could start with a smaller, high-impact project, like creating a custom landing page or a unique mobile experience using a flexible website builder. This allows you to test the new architecture and work out any kinks on a smaller scale. This phased implementation minimizes risk, keeps costs manageable, and helps your team build momentum and confidence as you progressively roll out your new, high-performing headless site.

What to expect during implementation

Once you’ve picked your platform, the next step is bringing your headless vision to life. Moving to a headless architecture is a significant project, but you can set yourself up for success by breaking the implementation process into manageable stages. A thoughtful approach involves assembling the right people, creating a smart rollout plan, and committing to continuous improvement. Let’s walk through what that looks like.

Building your development team

A headless setup requires technical skill, so your first move is to make sure you have developers or an agency ready to help. Unlike traditional platforms where you work within a template, headless commerce means building a custom frontend from the ground up. You’ll need a team that’s comfortable working with APIs and modern frontend technologies. Don’t underestimate the importance of a great user experience; a common mistake is to underinvest in front-end development, which can undermine the whole project. Whether you hire in-house experts or partner with a specialized agency, this team will be crucial for building and maintaining your new storefront.

Planning a phased rollout

Jumping into a full-site migration all at once can be risky and overwhelming. Instead, it’s much better to launch in phases. This strategy reduces risk, helps manage costs, and gives your team time to adjust to the new system. You could start by moving a less critical part of your site, like your blog or a single product category, to the new headless architecture first. Once you’ve worked out the kinks and seen positive results, you can gradually migrate the rest of your site. This iterative approach allows you to focus on the parts of your site where a headless setup will make the biggest impact early on.

Testing and optimizing your setup

Before you go live, rigorous testing is non-negotiable. Your team will need to connect all your systems using APIs and thoroughly test how they work together. This means checking every step of the customer journey, from browsing products and adding items to the cart to completing a purchase and receiving an order confirmation. But the work doesn’t stop at launch. Implementation is an ongoing process. You should continuously monitor your site’s performance, gather customer feedback, and make improvements. This ensures your store remains fast, reliable, and easy for your customers to use.

How to avoid common hurdles

Two of the biggest challenges with headless implementation are scope creep and budget overruns. The best way to manage these is to set clear goals before you start. Define what you want to achieve with your new site and what metrics will define success. This will help you prioritize features and keep your project focused. Another common hurdle is a disconnect between your marketing and development teams. Make sure everyone is communicating and aligned on the project’s goals. When your content creators and developers work together, you can build a frontend that is both technically sound and perfectly tailored to your brand’s story.

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Frequently Asked Questions

Is headless commerce only for huge, enterprise-level companies? Not at all. While large retailers love the flexibility, headless is a great fit for any growing brand that feels boxed in by its current platform. If you find yourself saying, "I wish we could build..." but your theme or platform can't handle it, that's a sign you might be ready. It's less about your company's current size and more about your ambition and the need for total control over your customer experience.

Do I need to be a developer to manage a headless store day-to-day? No, you don't. While you'll need a development team for the initial build and any major structural changes, your marketing and operations teams will still manage daily tasks through user-friendly interfaces. You'll use your commerce platform's backend to update products and your content management system (CMS) to publish blog posts, just like you do now. The goal of headless is to empower your creative teams, not turn them into coders.

What's the real difference between a headless setup and just using a highly customizable theme? Think of it this way: a customizable theme is like redecorating a house. You can change the paint, furniture, and fixtures, but you're still working within the existing floor plan. Headless commerce is like building a new house from the ground up. You decide on the layout, the materials, and every single detail. This fundamental separation gives you better site speed, complete design freedom, and the ability to send your products to any channel, like a mobile app or social store, not just your website.

If the frontend and backend are separate, does that mean I have to manage a bunch of different tools? That can be a challenge with some headless setups, where you might have to piece together separate systems for payments, subscriptions, and marketing. However, that's not always the case. Some platforms are designed to solve this by combining all of those core backend functions into one unified system. This gives you the creative freedom of a custom frontend without the headache of managing multiple vendors and integrations on the backend.

How long does it actually take to switch to a headless architecture? The timeline really depends on your approach. A full, site-wide migration is a significant project that can take several months. That's why most businesses choose a phased rollout. You could start with a single, high-impact project, like a new campaign landing page or a mobile-specific experience, which might only take a few weeks. This lets you see the benefits quickly and learn as you go, making the entire process much more manageable.