9 Best Pre-Purchase Bump Examples to Copy

Your checkout page is a delicate space. One wrong move, like a disruptive pop-up or a confusing offer, can cause a customer to abandon their cart entirely. Yet, doing nothing means leaving money on the table. The pre-purchase bump is the elegant solution. It’s a single, relevant offer seamlessly integrated into the checkout flow, designed to increase order value without adding friction. When done right, it enhances the customer experience by anticipating their needs. This guide will walk you through the common mistakes to avoid and provide the best pre purchase bump examples to ensure your offers help, not hurt, your conversion rates.

Key Takeaways

• Present a simple offer at checkout: A pre-purchase bump is a single, relevant offer shown to customers right before they pay. It works because they are already in a "buying mode," making them more likely to accept a small, valuable add-on that increases your average order value.
• Make your offer an easy yes: The best bumps are low-cost companion products that improve the main purchase, typically priced at 10-25% of the cart's value. Use a single checkbox and clear copy to make adding the item to their order an effortless, impulsive decision.
• Test your offers and avoid common mistakes: Continuously A/B test different products, prices, and copy to see what works best. Avoid pitfalls like offering too many choices or irrelevant items, as these can create friction and cause customers to abandon their carts.

What is a Pre-Purchase Bump (and How Does It Work)?

A pre-purchase bump, often called an order bump, is a simple offer you present to customers right on the checkout page, just before they finalize their payment. Think of it as a last-minute, complementary add-on designed to make their primary purchase even better. It’s a specific type of cross-sell, but its power lies in its timing. Unlike a post-purchase upsell, which asks for another decision after the sale is complete, or a pop-up that interrupts browsing, a bump is integrated directly into the checkout flow. The customer can add it to their cart with a single click, without ever leaving the page.

The goal is to add a little extra value for the customer and, in turn, increase your average order value (AOV). It’s not about pushing a major purchase; it’s about suggesting a small, relevant item that feels like a natural addition. For example, if someone is buying a new camera, a bump offer might be a discounted memory card or a lens cleaning kit. It’s a low-friction way to improve your conversion and AOV optimization without creating a frustrating experience. When done right, it feels less like a sales pitch and more like a helpful suggestion that enhances the product they already want.

The Simple Psychology That Makes Bumps Work

The reason pre-purchase bumps are so effective comes down to basic human psychology. By the time a customer reaches your checkout page, they’ve already made the big decision: they want to buy from you. Their wallet is out, their trust is high, and they are in what experts call a "buying mode." At this moment, their resistance to spending a little more is at its lowest.

It’s much easier to convince someone to add a small, related item to an existing order than it is to start a new sale from scratch. The bump offer feels like a minor addition, not a whole new purchase. This taps into the psychology of impulse buying, but in a way that adds genuine value and enhances the customer's original purchase.

Finding the Perfect Moment for Your Offer

Timing and placement are everything. A pre-purchase bump should appear directly on the checkout page, seamlessly integrated into the flow. The most effective spots are typically near the order summary or right before the final "Complete Purchase" button. This placement is crucial because it catches the customer’s eye without forcing them to click away or navigate to a new page.

The offer should be presented as a simple checkbox or a one-click "Add to Order" button. This makes accepting the offer effortless. By designing your checkout with a tool like a flexible website builder, you can place these offers strategically. The key is to make it feel like a natural part of the checkout process, not an annoying pop-up or a disruptive ad.

Why Pre-Purchase Bumps Are a Game-Changer for AOV

Pre-purchase bumps are one of the simplest yet most powerful ways to increase your average order value (AOV). Instead of trying to convince a customer to make a separate, second purchase, you’re presenting a relevant offer at the exact moment they’re ready to buy. It’s a strategy that works with your customer’s mindset, not against it, turning a single sale into a bigger, more profitable one without adding friction to the checkout process. When done right, these small offers add up to significant revenue growth.

Tap Into Your Customer's "Buying Mode"

Think about the customer’s journey. By the time they reach your checkout page, they’ve already done the hard work. They’ve browsed your products, read descriptions, and made the decision to trust you with their money. This is what we call "buying mode." Their intent to purchase is at its peak, and the friction of making a decision is at its lowest. A pre-purchase bump capitalizes on this moment by presenting a simple, relevant add-on. It’s not about starting a new sales conversation; it’s about adding a little extra value to the one they’re already finishing. This is a core principle of effective conversion and AOV optimization.

Encourage the Right Kind of Impulse Buy

Not all impulse buys are created equal. A great pre-purchase bump feels less like a pushy upsell and more like a helpful suggestion. The key is to offer something that provides clear and immediate value. Does it offer convenience, like batteries for an electronic toy? Does it provide peace of mind, like a warranty for a new laptop? Or does it simply enhance their main purchase, like a special cleaning cloth for a new pair of glasses? By presenting a low-cost, complementary item that’s easy to add with a single click, you encourage an impulse buy that feels like a natural and smart extension of their original purchase.

What Makes a Great Pre-Purchase Bump?

A great pre-purchase bump feels less like an upsell and more like a helpful suggestion. When done right, your customer gets more value, and you increase your average order value. But there’s a science to it. A successful bump isn’t just a random product offer; it’s a thoughtful combination of relevance, pricing, and simplicity. Nailing these three elements is the secret to effective conversion and AOV optimization and turning a good checkout experience into a great one.

Keep Your Offer Relevant

This is the golden rule. Your bump offer must make sense with what’s already in the cart. If someone is buying a high-end camera, offering a lens cleaning kit is a perfect fit. The best bumps provide clear value by enhancing the main purchase. Think about what would make your customer’s life easier or their new product better, like a complementary item, a warranty, or a digital guide. The goal is to present an offer that feels like a natural next step, something that shows you understand their needs. When your offer is genuinely helpful, it builds trust and makes the sale feel more personal.

Price and Place It Strategically

Where you place your offer and how you price it are just as important as what you offer. The bump should appear directly on the checkout page, right before the final payment button, when your customer is most committed. As for price, a good rule of thumb is to keep the bump between 10-25% of the main product's cost. This makes it an easy, low-risk add-on that feels like a smart addition, not a second major purchase. Getting this balance right is key to making the offer irresistible and is simple with the right product and SKU management tools.

Make It an Easy "Yes"

The final piece of the puzzle is to remove all friction. Adding the bump offer to the cart should be effortless, ideally with a single click of a checkbox. Don't ask your customer to fill out another form or visit a new page. The beauty of the bump is its simplicity. The easier you make it for them to say yes, the more likely they are to do it. This seamless experience is crucial for maintaining momentum through the checkout process. Any complication risks not only losing the bump sale but also the entire cart. Make it a no-brainer.

Winning Pre-Purchase Bump Examples for Every Industry

The best bump offers feel like they were made just for the customer in that exact moment. While the core principles are the same, the execution can look a little different depending on what you sell. Let's look at some winning examples across various industries to get your ideas flowing.

E-commerce and Retail

In retail, the perfect bump is a helpful cross-sell that complements the main purchase. Think of it as the digital version of grabbing a pack of gum at the checkout counter. If a customer is buying a new camera, a great bump offer would be a memory card or a camera bag. For a new pair of shoes, offer a shoe protector spray. The key is to offer something that makes the primary product better or easier to use. This simple strategy can significantly improve your conversion and AOV optimization by adding relevant, low-cost items just before the final purchase.

Digital Services and Software

For software and digital products, bumps should add clear value, convenience, or peace of mind. If you're selling a project management tool, you could offer a bump for a set of premium project templates. Selling a design software subscription? Offer a one-time purchase of an exclusive icon pack. Another popular option is offering priority support or an extended warranty. These bumps enhance the customer's experience with the main product and show that you’re thinking about their long-term success. It’s an easy way to add value without complicating the core purchase.

Health and Fitness

The health and wellness space is perfect for complementary offers. Your customers are already motivated to improve their lives, so a bump that supports their main goal is an easy sell. If someone is buying your 12-week yoga program, a fantastic bump would be a 7-day meditation guide or a healthy recipe e-book. Selling a set of resistance bands? Offer a digital guide with 10 extra workouts they can do. These add-ons feel like a natural next step in their fitness journey, making the decision to add it to their cart almost effortless.

Education and Online Courses

When selling courses, a great bump can deepen the learning experience. A popular strategy is offering a "mini-course" as a bump. If your main product is a comprehensive course on social media marketing, you could offer a small, focused course on creating Canva graphics for social media. Another idea is to offer a workbook, a set of cheat sheets, or access to a private student community. These offers provide immediate, tangible value that complements the main course material and helps your students get even better results.

Beauty and Skincare

In the beauty world, practical pairings are everything. The goal is to offer something that makes the main product easier or more effective to use right away. If a customer is buying a bottle of foundation, a bump offer for a high-quality makeup sponge or a bottle of brush cleaner is a no-brainer. Selling a face mask? Offer a silicone applicator brush so they can apply it without making a mess. These small, useful items solve an immediate need and make the customer feel like you’ve anticipated their every move.

Subscriptions and Consumables

If you sell products that customers buy regularly, like coffee, pet food, or vitamins, your bump offer can be a gateway to recurring revenue. When a customer adds a bag of coffee to their cart, you can present a bump that offers a small discount if they sign up for a monthly subscription. This not only increases the immediate order value but also builds a predictable income stream. With a powerful subscription billings system, you can easily manage these recurring orders and turn one-time buyers into loyal, long-term customers.

How to Choose the Perfect Bump Offer

Picking the right pre-purchase bump is more art than science, but a few core principles will guide you to the perfect offer. A great bump feels less like a sales pitch and more like a helpful suggestion from a friend. It should seamlessly fit into the customer’s buying journey, making them think, “Wow, they thought of everything!” The goal is to present an offer so relevant and convenient that adding it to their cart is a no-brainer.

When you get this right, you’re not just increasing the order value; you’re improving the customer experience. You’re anticipating their needs and solving a problem before it even comes up. This thoughtful approach builds trust and shows customers you understand them. The best bump offers are built on three simple ideas: they complement the main purchase, they represent a low-risk and high-value decision, and they solve an immediate need. Mastering this strategy is a cornerstone of effective conversion and AOV optimization, turning a good checkout process into a great one.

Offer the Perfect Companion Product

The most successful bump offers are directly related to what the customer is already buying. Think of it as the perfect sidekick to their hero product. Your bump should make the main item better, more useful, or more complete. If someone is buying a new camera, a memory card is the perfect companion. If they’re purchasing a bottle of wine, a high-quality corkscrew is a logical addition.

The key is to offer something that enhances the original purchase without overshadowing it. You want the customer’s reaction to be, “Oh, good call, I’ll need that anyway.” This approach works because it taps into the customer’s existing mindset and adds genuine value to their purchase. It’s a natural extension of their decision, not a distraction from it.

Think Low-Cost, High-Value

A bump offer should feel like an easy, impulse addition. The customer has already made the big decision to buy your main product; the bump should be a small, simple “yes.” To achieve this, the price needs to be low enough that it doesn’t trigger buyer’s remorse or require a lot of thought. A good rule of thumb is to keep the bump price significantly lower than the main item in the cart.

But low cost doesn’t mean low value. The perceived value of the offer should be much higher than its price tag. Think about offering a protective case for a new electronic device or a stain remover for a new pair of shoes. The small cost provides significant peace of mind, making it an irresistible deal and a classic impulse buy.

Solve an Immediate Problem

What’s the very next thing your customer will need to do after they receive their product? Your bump offer should answer that question. By solving an immediate problem, you provide instant convenience and show that you’re thinking one step ahead. For example, if you sell plants, offering a small bag of potting mix is a perfect bump. If you sell products that require assembly, offering a small, specialized toolkit can be a lifesaver.

This strategy is all about removing friction. Think about what might prevent your customer from enjoying their purchase right away. Do they need batteries? Gift wrapping? A quick-start digital guide? Offering the solution right at checkout makes their life easier and positions your brand as thoughtful and customer-focused.

How to Price and Place Your Bump for Maximum Sales

You’ve picked the perfect product for your bump offer, but your work isn’t done yet. How you price and where you place that offer can make or break its success. Getting these two elements right turns a simple offer into a powerful tool for AOV optimization. Let’s walk through how to position your bump for the best possible results.

Follow the 10-25% Pricing Rule (Usually)

The sweet spot for pricing your order bump is typically between 10% and 25% of the main product's cost. If a customer is buying a $100 handbag, a bump offer for a $15 leather cleaner feels like an easy, logical add-on. This price range makes the offer feel like an impulse buy, not a major financial decision that could cause them to reconsider their entire cart.

For very expensive main products, it’s smart to keep the bump under 10% to maintain its perceived value. The goal is to present a low-risk, high-value item that complements the original purchase without causing sticker shock.

Find the Best Spot on Your Checkout Page

Even the best offer will fall flat if your customers don’t see it. The location of your order bump is crucial, and the best place for it is directly on the checkout page. Placing it near the order summary or just before the final payment button maximizes visibility and conversion rates.

This placement is strategic because it catches customers at the moment of highest purchase intent. They’ve already decided to buy and have their payment details ready. Presenting a relevant, low-cost offer at this stage makes it incredibly simple for them to say "yes" with a single click, which you can set up using a flexible website builder.

Adapt Your Strategy for Mobile vs. Desktop

With mobile users experiencing cart abandonment rates as high as 85%, your checkout process has to be flawless on smaller screens. An order bump that looks great on a desktop can easily become a cluttered, frustrating obstacle on a phone.

Ensure your bump offer is visually appealing and functions seamlessly on all devices. The offer should be clear, concise, and easy to add to the cart with a simple tap. A clean design prevents friction and keeps the customer moving smoothly toward completing their purchase. A platform with robust e-commerce features will ensure your entire checkout flow is responsive and ready for mobile shoppers.

How to Write Bump Offer Copy That Converts

The perfect product and placement can still fall flat without the right words. Your copy is the final piece of the puzzle, the persuasive nudge that gets your customer to click "Add to Order." At this point in their journey, they’re focused and ready to buy, so you don’t have time for a long sales pitch. Your copy needs to be quick, compelling, and crystal clear. Think of it as a friendly suggestion from a helpful expert. You’re not trying to distract them; you’re trying to make their original purchase even better. The goal is to frame your bump as an obvious solution or a smart upgrade they’d be silly to pass up.

Great copy removes any friction or hesitation, making the decision to say "yes" feel effortless. It speaks directly to the customer's mindset in that exact moment, reinforcing that they're making a smart choice. Nailing this is a fundamental part of any good AOV optimization strategy, as it directly connects your offer to your customer’s immediate needs and can significantly increase the value of a single transaction. Let’s break down how to write copy that does the heavy lifting for you, turning a simple checkout into a more valuable sale.

Write a Headline They Can't Ignore

Your headline is your one shot to grab their attention. It needs to be more than just a product name; it should be a compelling call to action. Use a direct, benefit-focused headline that immediately answers the question, "Why should I care?" Frame it as an upgrade or a way to complete their purchase. For example, instead of a flat "Add a warranty," try something like, "Yes! Protect my purchase for 3 years for only $15." This puts the customer in the driver's seat and clearly states the value. The best headlines make the main product feel more useful or complete, ensuring the bump feels like a natural next step, not a random upsell.

Create Gentle Urgency

You want to encourage an immediate decision without sounding like a pushy salesperson. The best way to do this is by creating a sense of gentle urgency. Frame your bump as a special deal that’s only available right here, right now. Phrases like "One-Time Offer" or "Add this now and save 50%" work wonders. This taps into a bit of FOMO (fear of missing out) and makes the customer feel like they’re getting an exclusive deal. By offering a special, low price that’s hard to resist, you make it an impulse buy they won’t regret. The key is to make it feel like a limited opportunity, encouraging them to act now instead of putting it off.

Show the Value Instantly

After your headline hooks them, a short, punchy description should instantly show the value of the offer. Your customer is already in "buying mode," so you don't need to write an essay. A single sentence or a couple of bullet points is often all you need to explain how the bump will improve their experience. Focus on the direct benefit: convenience, peace of mind, or better results. For instance, if you're selling a camera, a bump for a memory card could say, "Start shooting right away with a high-speed memory card." A flexible website builder makes it easy to test different copy and layouts to see what resonates most with your customers.

Which Businesses See the Best Results with Bumps?

While almost any online business can use pre-purchase bumps to increase average order value, some industries are perfectly suited for this strategy. If your business sells products that have natural add-ons, complementary services, or clear upgrade paths, you’re in a prime position to see great results. The most successful bumps tap into the customer’s immediate needs and goals, making their original purchase feel even more complete.

From physical products to digital services, the key is to present an offer that feels like a helpful suggestion rather than an aggressive upsell. Think about what would genuinely improve your customer’s experience. Is it a protection plan for a pricey gadget? A digital guide to go with their new fitness equipment? Or a sample pack of a related product they might love? Below, we’ll look at a few sectors that consistently win with pre-purchase bumps, giving you a clearer picture of how you can apply these tactics to your own store.

E-commerce and Multi-Store Retailers

For e-commerce and retail stores, order bumps are a natural fit. They work so well because they catch customers at the peak of their buying intent. When someone has already decided to purchase from you, their wallet is out, and they’re in a "yes" mindset. Convincing them to add a small, related item is much easier at this stage. In fact, online stores that use order bumps effectively can see a revenue increase of 10% to 30%. For businesses that use multi-store management to run several storefronts, bumps can be a simple, scalable way to increase AOV across the board. Think about offering batteries with an electronic toy or a shoe protector spray with a new pair of boots.

Subscription-Based Businesses

If your business runs on recurring revenue, bumps are a fantastic tool for growth. You can use them to increase the value of a customer's very first purchase or to introduce them to other subscription tiers. For example, if you sell a coffee subscription, you could offer a one-time bump for a high-quality coffee grinder. Another powerful strategy is to offer a membership program or exclusive community access as an add-on. This not only adds immediate value but also builds a deeper, long-term relationship with your customer. With the right subscription billings platform, you can easily manage these one-time additions alongside recurring payments.

Tech and Electronics Brands

When customers buy tech, they’re often making a significant investment. This makes them more receptive to offers that protect that investment. Brands like Best Buy and Newegg have mastered this by offering protection plans and extended warranties right at checkout. These bumps provide peace of mind, making them an easy choice for many buyers. You can also offer practical accessories that enhance the product, like a wireless mouse with a new laptop or a durable case with a tablet. These offers work because they address an immediate, anticipated need, making the primary purchase feel more secure and complete. This is a classic strategy for conversion and AOV optimization.

Health and Wellness Companies

The health and wellness space is all about helping customers achieve their goals. Your bump offers should directly support that journey. If you sell a fitness course, you could offer a downloadable recipe book or a meditation guide as a bump. These low-cost, high-value digital products are perfect because they complement the main purchase and help your customer get better results. For physical products, you could offer a trial-size version of another supplement or a branded shaker bottle with a purchase of protein powder. The goal is to provide a tool or resource that makes their path to wellness just a little bit easier.

How to Test and Improve Your Bump Offers

Launching your first pre-purchase bump is a great start, but the real growth comes from testing and refining your approach. Think of it like a conversation with your customers. You make an offer, see how they respond, and adjust accordingly. This process of continuous improvement is what turns a good bump offer into a great one, consistently adding to your bottom line. By paying close attention to the data and being willing to experiment, you can find the perfect combination of product, price, and presentation that resonates with your audience. Let's walk through how to do it right.

Track These Key Metrics

You can't improve what you don't measure. To understand if your bump offer is working, you need to track a few key performance indicators (KPIs). The most obvious one is the take rate, which is the percentage of customers who add the bump to their order. You also need to monitor your Average Order Value (AOV). A successful bump should cause a noticeable lift here, often increasing AOV by 10% to 30%. Finally, keep a close eye on your overall checkout conversion rate. A good bump offer shouldn't distract customers or prevent them from completing their original purchase. Your goal is to find the sweet spot where you maximize AOV without hurting conversions. Powerful analytics and reporting tools can make tracking these metrics simple.

A/B Test Everything

The only way to know for sure what works is to test it. A/B testing, or split testing, involves showing two different versions of your offer to different segments of your audience to see which one performs better. Don't be afraid to test every element of your bump. You can experiment with different products, various price points, and alternative placements on the checkout page. Even small changes to your copy, like tweaking the headline or call to action, can have a significant impact on your take rate. Consistent testing is the key to conversion and AOV optimization, helping you discover exactly what motivates your customers to click "add to order."

Use the Right Tools for the Job

Implementing and testing bump offers shouldn't require a team of developers. The right e-commerce platform makes it easy to set up, manage, and analyze your offers without any coding. While some platforms require third-party plugins to add this functionality, an all-in-one solution simplifies the process. Look for a tool that has built-in A/B testing and clear reporting so you can make data-driven decisions quickly. Having these capabilities integrated directly into your checkout flow ensures a smooth, glitch-free experience for your customers and provides you with the reliable data you need to grow. Exploring a platform's core features can show you what’s possible when everything works together seamlessly.

Common (and Costly) Pre-Purchase Bump Mistakes to Avoid

Pre-purchase bumps are powerful, but they aren’t foolproof. When done incorrectly, they can actually hurt your conversion rates by adding friction and frustration to the checkout process. The last thing you want is for a well-intentioned offer to be the reason a customer abandons their cart. Think of it as a conversation: a good bump feels like a helpful suggestion from a friend, while a bad one feels like a pushy, irrelevant sales pitch that sours the whole experience. It can make a customer second-guess their entire purchase.

The goal is to make the path to purchase as smooth as possible, and that includes your bump offers. A core part of any successful conversion optimization strategy is removing these points of friction, not adding new ones. When a customer has their credit card out, you want to make it incredibly easy for them to click "buy." The good news is that these mistakes are easy to sidestep once you know what to look for. By avoiding a few common pitfalls, you can ensure your bumps add value for your customers and revenue for your business. Let’s walk through the three biggest mistakes I see brands make so you can steer clear of them.

Offering Too Many Choices

When a customer is ready to buy, their focus is on completing the transaction. If you suddenly present them with a handful of different options, you risk triggering decision fatigue. This is the mental exhaustion that comes from having to make too many choices. Instead of picking one, a customer might just decide it’s too much work and leave the page entirely. The goal of a pre-purchase bump is to get a quick, impulsive "yes." To do that, you should present a single, highly compelling offer. At most, you might test two options, but one is almost always better. Keep it simple and make the decision a no-brainer.

Presenting an Irrelevant Offer

The most effective bump offers feel like they were chosen specifically for the customer. They should directly complement or enhance the item already in the cart. Offering a random product, even if it’s a great deal, can confuse the customer and break the flow of the checkout experience. For example, if someone is buying a high-end camera, offering a lens cleaning kit makes perfect sense. Offering them a coffee mug does not. Before adding a bump, ask yourself: "Does this make the main product better or easier to use?" A relevant offer shows you understand your customer's needs. Proper product and SKU management can help you identify these logical pairings within your catalog.

Ignoring Technical Glitches

Nothing kills a sale faster than a technical error. A pre-purchase bump adds another element to your checkout page, and it needs to work flawlessly. If a customer clicks "add to cart" and the page freezes, the price doesn't update correctly, or the item simply doesn't appear, you’ve created a major point of friction. This not only costs you the bump sale but often the entire original purchase as well. Always test your bump offers thoroughly on both desktop and mobile devices. Go through the entire checkout process yourself to ensure it’s a seamless experience. Using a reliable platform with a robust website builder ensures these features are integrated smoothly, preventing glitches that can cost you sales.

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Frequently Asked Questions

What's the difference between a pre-purchase bump and a post-purchase upsell? The main difference is timing. A pre-purchase bump is a small, complementary offer presented directly on the checkout page before the customer pays. A post-purchase upsell happens after the initial transaction is complete, often on the thank you page, and usually involves a more significant offer. Bumps are designed for a quick, low-friction "yes," while upsells ask for a second buying decision.

Will adding a bump offer hurt my checkout conversion rate? When done correctly, a bump offer should actually improve your overall revenue without harming your conversion rate. The key is to make the offer highly relevant, easy to accept with a single click, and free of any technical glitches. If your offer is distracting, irrelevant, or confusing, it can create friction and lead to abandoned carts, so it's important to test and monitor your results.

How do I decide what product to use for my bump offer? The best bump offers are logical companion products that make the main item in the cart better or easier to use. Think about what your customer will need next. If they're buying a camera, offer a memory card. If they're buying a plant, offer potting soil. The goal is to solve an immediate problem or add clear value, making the offer feel like a helpful suggestion instead of a random sales pitch.

Is there a "magic number" for pricing my bump offer? While there's no single magic number, a great guideline is to price your bump between 10% and 25% of the value of the main item in the cart. This keeps the offer in the impulse-buy territory, making it an easy decision for the customer. The price should feel like a small, smart addition, not a second major purchase that causes them to rethink their entire order.

Is it a good idea to offer multiple bump options at once? It's best to stick to a single, highly relevant offer. Presenting too many choices at the final stage of checkout can cause decision fatigue, where a customer feels overwhelmed and decides not to buy anything at all. The power of a bump lies in its simplicity. You want to make it a quick, effortless "yes," and a single, compelling offer is the best way to achieve that.