A Guide to Ecommerce Platforms with Multiple Payment Processors

Not all transactions are created equal, and neither are the fees you pay to process them. Some gateways offer better rates for certain card types, while others are more cost-effective for international sales. With multiple processors, you can implement "least-cost routing," a strategy where you automatically send each transaction through the gateway that offers the lowest fee. Over time, these small savings can add up to a significant reduction in your overhead. This strategic approach to protecting your profit margins is only possible with an ecommerce platform with multiple payment processors that offers intelligent, automated routing and centralized reporting to track your savings.

Key Takeaways

• Protect Revenue and Improve Conversions: Offering multiple payment options creates a backup during outages and caters to customer preferences, which reduces cart abandonment and makes your checkout more resilient.
• Centralize Management to Reduce Complexity: Instead of juggling separate dashboards, use a single platform to manage all your gateways. This simplifies reporting, security, and the process of routing payments intelligently.
• Actively Optimize Your Payment Strategy: A multi-processor setup is not a one-time fix; regularly review your gateway fees, monitor transaction success rates, and adjust your routing rules to ensure you are always saving money and maximizing approvals.

Why Use Multiple Payment Processors?

Relying on a single payment processor might feel simple, but it can put your business in a vulnerable position. What happens if it goes down, doesn't support a customer's preferred payment method, or has high fees for certain transactions? By diversifying your payment options, you create a more resilient and customer-friendly checkout experience. It's a strategic move that can protect your revenue, expand your customer base, and even lower your costs. Let's look at the key reasons why using multiple payment processors is a smart play for any growing ecommerce business.

Minimize Risk with Payment Redundancy

Think of payment redundancy as a safety net for your sales. If your primary payment processor experiences a technical glitch or goes down for maintenance, you're not left scrambling and losing sales. Another processor can automatically take over, ensuring your customers can always complete their purchases without a hitch. This seamless backup keeps your revenue flowing and maintains customer trust. A single point of failure can be catastrophic during a high-traffic period, so having a plan B (and C) is just good business sense. This strategy helps you keep payments going no matter what happens behind the scenes.

Reach a Wider Audience

If you have ambitions to sell internationally, offering a variety of payment options is essential. Customers are more likely to trust and complete a purchase if they can use a familiar, local payment method. Different gateways specialize in different regions and currencies. By integrating multiple processors, you can cater to a global audience and make international transactions feel local. For instance, Checkout Champ's Dynamic Currency Conversion feature automatically shows prices in a customer's local currency, removing friction and making your store accessible to shoppers all over the world. This simple step can significantly expand your market and open up new revenue streams.

Increase Conversion Rates

The data is clear: more payment options lead to more sales. Studies show that the vast majority of online shoppers appreciate having different ways to pay, and many will choose a store specifically because it offers their preferred method. When a customer reaches your checkout page and sees a familiar and trusted option like PayPal alongside standard credit card fields, it builds confidence and reduces hesitation. This is a critical part of conversion and AOV optimization. By removing any payment-related friction, you make it as easy as possible for someone to go from browsing to buying, which is exactly what you want.

Control Your Processing Costs

Not all transactions are created equal, and neither are processor fees. Some gateways offer better rates for certain card types or transaction volumes. With multiple processors, you can implement "least-cost routing," a strategy where you automatically send each transaction through the gateway that offers the lowest fee. Over time, these small savings can add up to a significant reduction in your overhead. While managing multiple contracts can seem complex, using a platform with robust features can centralize this process. This allows you to strategically manage your payment fees and protect your profit margins without adding a ton of administrative work.

How Multiple Processors Improve the Customer Experience

Using multiple payment processors isn't just a technical strategy for your business; it's a direct investment in your customer's happiness. A smooth, trustworthy, and flexible checkout is no longer a nice-to-have, it's an expectation. When you give customers the power to pay how they want, you remove friction and build the kind of confidence that turns a one-time buyer into a loyal fan. Let's break down how this approach makes a real difference in the customer journey.

Offer Customers Their Preferred Way to Pay

Think about your own online shopping habits. You probably have a go-to payment method, whether it's a specific credit card, PayPal, or Apple Pay. Your customers are the same. Research shows that nine out of ten shoppers appreciate having a variety of payment options, and for many, it's a deciding factor in where they buy. If a customer reaches your checkout and can't find their preferred method, you risk losing the sale right at the finish line. By supporting multiple processors, you can easily offer a wide range of payment options that cater to different preferences, from digital wallets to "buy now, pay later" services.

Reduce Cart Abandonment

A complicated or limited checkout is a primary reason for cart abandonment. When a customer has to dig for a different credit card or create a new account for a payment service they don't use, it introduces just enough friction to make them reconsider their purchase. Offering multiple payment options makes the final step feel effortless. Seeing a familiar and trusted payment logo gives customers the confidence to click "buy." This simple change can have a huge impact on your bottom line by improving your store's conversion rates and ensuring more shoppers complete their orders. It's about making the path to purchase as smooth as possible.

Simplify Global Sales with Dynamic Currency Conversion

If you sell to customers around the world, you need to think globally about payments. A shopper in Germany might prefer to pay with Giropay, while someone in the Netherlands might look for iDEAL. Using multiple payment gateways allows you to accept these popular local payment methods. Even better, you can provide a truly localized experience by showing prices in their home currency. A platform with dynamic currency conversion automatically handles this, removing the guesswork for international buyers and making them feel like you're a local shop. This builds immediate trust and makes it much easier to expand your business into new markets.

The Challenges of Juggling Multiple Payment Processors

While using multiple payment processors sounds great in theory, it's important to go in with your eyes open. Juggling several gateways can introduce a new layer of complexity to your operations. Think of it like managing multiple social media accounts for your brand. Each one has its own rules, its own audience, and its own performance metrics. Without a central tool to manage them, you can quickly find yourself spending more time on administrative tasks than on growing your business.

The goal is to make your checkout process smoother for customers and more profitable for you, not to create a backend tangle of technical issues and confusing reports. From getting the technology to play nice to keeping an eye on security and costs, managing multiple processors requires a solid strategy. Let's walk through some of the most common hurdles you might face so you can prepare for them. Understanding these challenges is the first step toward finding a solution that gives you the benefits of payment diversity without the headaches.

Technical Integration Hurdles

Getting different payment gateways to work together seamlessly on your site isn't always a simple plug-and-play situation. Each processor has its own unique setup process, API, and set of rules. This means your development team will need to spend significant time and effort on the initial integration and ongoing maintenance for each one.

You'll need to build a system that can intelligently route payments, handle errors from any of the gateways, and ensure the customer experience remains smooth no matter which processor is used. This often requires custom code and a deep understanding of how each payment gateway API works, which can pull valuable resources away from other business-building projects.

Hidden Fees and Complex Costs

One of the main reasons to use multiple processors is to save on costs, but ironically, it can sometimes lead to higher expenses if you're not careful. Each payment gateway comes with its own fee structure. You might have separate setup fees, monthly charges, and different transaction percentages for each one. Keeping track of these varied costs can become an accounting nightmare.

Without a unified dashboard, calculating your true cost of payment acceptance is a manual and time-consuming process. It's easy to overlook how the combined fees are impacting your bottom line. You might save a fraction of a percent on some transactions but lose those savings to the flat monthly fees of a gateway you barely use.

Security and PCI Compliance

Handling customer payment information requires you to meet strict security standards, and this responsibility gets more complex with every processor you add. Each gateway must be compliant with the Payment Card Industry Data Security Standard (PCI DSS), a set of rules designed to protect sensitive cardholder data from fraud.

When you use multiple processors, you have to verify and maintain compliance for each one. This multiplies the security burden on your team. You need to ensure that your entire checkout process, including how data is passed between your site and each gateway, is secure. A single weak link can expose your business and your customers to risk, making a strong security posture non-negotiable.

Ongoing Maintenance and Monitoring

Your work isn't done once the payment processors are integrated. To get the most out of your setup, you need to constantly monitor performance. This means keeping a close eye on transaction success rates, declines, and fees for each individual gateway. You'll need to analyze this data to see which processors are performing best for different types of transactions or customer locations.

Without a centralized system, this involves logging into multiple dashboards to pull reports and piece the data together yourself. Based on this analysis, you may need to adjust your payment routing rules to optimize for cost and approval rates. This ongoing cycle of monitoring and tweaking requires a significant time investment, which is where a platform with unified analytics and reporting becomes incredibly valuable.

What to Look for in a Platform That Supports Multiple Processors

Once you decide to use multiple payment processors, the next step is finding a platform that can manage them without causing a technical headache. Juggling several gateways on your own can quickly become a tangled mess of code, dashboards, and data. The right platform acts as a central command center, simplifying everything from routing payments to analyzing performance. Instead of getting bogged down in the details, you can focus on growing your business.

When you're comparing options, it's easy to get lost in long feature lists. To cut through the noise, focus on a few key capabilities that make a real difference. A great platform won't just connect to your processors; it will make them work smarter together. Look for a solution that offers intelligent automation, unified security, and a clear view of your financial data. Here are the essential features that will help you get the most out of your multi-processor strategy.

Smart Payment Routing and Failover

Think of smart payment routing as an intelligent traffic controller for your transactions. This system automatically sends each payment to the best gateway to secure approval, save on fees, and keep your checkout running smoothly. More importantly, it provides a safety net. If a payment fails with one processor for any reason, a platform with failover capabilities will automatically retry the transaction with another gateway. This simple, behind-the-scenes action can be the difference between a lost sale and a happy customer, directly contributing to your conversion and AOV optimization efforts. It's a must-have for minimizing declines and protecting your revenue.

Built-in Fraud Protection

Managing multiple processors can open you up to new security challenges if you're not careful. Instead of juggling different fraud rules for each gateway, look for a platform that offers a unified layer of built-in fraud protection. Essential tools like 3D Secure and address verification (AVS) are your first line of defense against fake payments and costly chargebacks. A good platform centralizes these security measures, allowing you to apply consistent protection across all your transactions. This approach protects your business from fraudulent activity without creating unnecessary friction for your legitimate customers, keeping your checkout process secure and seamless.

Support for Diverse Payment Methods

One of the biggest advantages of using multiple processors is the ability to offer customers more ways to pay. Your platform should make this easy by supporting a wide range of payment methods. This includes standard credit and debit cards, popular digital wallets like Apple Pay and Google Pay, and even bank transfers. If you sell internationally, this feature is even more critical. Look for a platform that helps you integrate local payment options and supports dynamic currency conversion, allowing customers to see prices and pay in their own currency. This flexibility shows customers you value their business and can significantly reduce cart abandonment.

Centralized Reporting and Analytics

Without a unified platform, understanding your overall sales performance means logging into multiple dashboards and trying to piece together data from different sources. It's time-consuming and prone to error. A platform with centralized reporting solves this problem by giving you a single place to see all your payment data. With comprehensive analytics and reporting, you can easily track sales, monitor transaction success rates, and reconcile your finances across all gateways. This clear, consolidated view is essential for making informed business decisions and spotting trends without getting lost in spreadsheets.

Scalability and Developer-Friendly APIs

Your e-commerce platform should be a partner in your growth, not a roadblock. Choose a solution that is built to scale with your business, making it easy to add or remove payment gateways as your needs change. Whether you're expanding into new markets or simply want to test a new processor, the process should be straightforward. For businesses with technical teams, developer-friendly tools like well-documented APIs and SDKs are also important. These resources simplify the initial setup and provide greater control for creating custom integrations, ensuring your payment stack can evolve alongside your brand's features.

Top Platforms for Managing Multiple Payment Processors

Choosing the right ecommerce platform is the foundation of a solid multi-processor strategy. The right software won't just let you connect to different gateways; it will help you manage them intelligently. Each platform comes with its own philosophy, from all-in-one simplicity to open-source flexibility. Your choice depends on your business model, technical resources, and long-term growth plans. Let's look at some of the leading platforms and how they handle multiple payment processors, so you can find the perfect fit for your store.

Checkout Champ

Checkout Champ is designed from the ground up to streamline complex ecommerce operations, and payments are a core part of that. The platform makes it straightforward to integrate multiple high-performance payment gateways, including major players like Stripe, NMI, and PayPal. This isn't just about adding buttons to your checkout; it's about creating a system that improves your bottom line. By giving you the tools to manage several processors in one place, Checkout Champ helps you achieve better conversion and AOV optimization without the usual technical headaches. It's an ideal solution for businesses that want powerful payment flexibility without having to piece together different systems.

Shopify

Shopify is one of the most popular ecommerce platforms, known for its user-friendly interface and extensive app ecosystem. While it has its own processor, Shopify Payments, it also supports a wide range of third-party gateways. The platform's integration with services like PayPal Fastlane has transformed guest checkout into a high-speed, seamless experience. Additionally, its native Shop Pay feature is excellent for encouraging repeat sales by allowing customers to save their information for one-click purchasing. This focus on a smooth, fast checkout makes Shopify a strong choice for brands that prioritize customer convenience and retention.

WooCommerce

For businesses that run on WordPress, WooCommerce offers incredible flexibility. As an open-source plugin, it allows you to build a store that is completely your own. This extends to payment processing, where you can integrate nearly any gateway through a vast library of extensions. You can connect to Stripe, PayPal, and dozens of other regional or specialized processors to cater to a global customer base. This level of control is perfect for merchants who want to fine-tune every aspect of their checkout experience, though it does require a more hands-on approach to set up and manage the various integrations.

BigCommerce

BigCommerce is a powerful SaaS platform built to support growing and large-scale businesses. It stands out for its robust, built-in features that reduce the need for third-party apps. The platform comes with native support for a wide selection of payment gateways, allowing you to connect to multiple processors right out of the box. This makes it a highly scalable option for merchants who anticipate expanding their payment capabilities as their business grows. BigCommerce provides the tools to manage different payment options without bogging down your site, making it a reliable choice for ambitious brands.

Magento

Magento, now known as Adobe Commerce, is an enterprise-grade platform renowned for its extensive customization capabilities. It offers unparalleled flexibility for businesses that need to implement highly specific or complex payment solutions. With Magento, you can integrate a diverse array of payment gateways and tailor the checkout process to your exact requirements. This power is best suited for larger businesses with access to development resources, as it allows them to build a truly bespoke payment infrastructure. If you have unique needs that off-the-shelf solutions can't meet, Magento provides the framework to build it yourself.

Common Mistakes When Adding More Payment Processors

Adding more payment processors can be a game-changer for your store, but it's not without its challenges. It's easy to get excited about offering more options and forget about the potential snags along the way. When you introduce new systems into your checkout, you also introduce new layers of complexity for both you and your customers. To help you get it right from the start, let's walk through some of the most common mistakes businesses make. Being aware of these pitfalls is the first step to avoiding them and building a payment strategy that truly supports your growth.

Overcomplicating the Checkout Flow

While offering choices is great, presenting too many payment options at once can overwhelm your customers. A cluttered or confusing checkout page is a major cause of cart abandonment. If shoppers are faced with a dozen logos or redirected to different-looking payment screens for each option, they might get confused or question the security of your site. The goal is to make buying from you as easy as possible. Keep your checkout design clean and streamlined. A platform that offers smart conversion and AOV optimization can help you present the right payment methods to the right customers without creating a confusing experience.

Skipping the Testing Phase

This one might seem obvious, but you'd be surprised how often it's overlooked in the rush to go live. Before you roll out a new payment processor, you need to test it thoroughly. This means running test transactions to ensure everything works smoothly from the customer's click to the money landing in your account. Check that it functions correctly on different devices and browsers. It's also critical to confirm that the integration meets all security rules, like PCI DSS compliance, to protect your customers' sensitive data. A single bug or security flaw can damage your brand's reputation, so take the time to get it right.

Ignoring the Fine Print on Fees

It's easy to focus on the advertised transaction rate, but the true cost of a payment processor is often hidden in the details. Many providers offer volume discounts, meaning your rates get lower as your sales increase. However, if you spread your transaction volume across multiple processors, you may not reach the discount tiers for any of them. This can leave you paying higher fees than necessary. Before signing any contracts, read the fine print carefully. Look for monthly fees, setup costs, and any other charges that could impact your bottom line. A clear understanding of each processor's fee structure is essential for managing your costs effectively.

Adding Too Many Processors Too Soon

Jumping into multiple payment processors before you're ready can create a lot of administrative work. Each new gateway comes with its own contract, setup process, and set of fees to manage. Instead of adding every option you can find, start with a strategic approach. Use your customer data to determine which payment methods are most in-demand for your target audience. You can always add more later as your business grows and expands into new markets. Using a platform with straightforward multi-store management can also help you handle this complexity as you scale, but it's best to start simple and add processors intentionally.

Forgetting About Data Integration

When your payment data is scattered across several different gateways, it becomes incredibly difficult to get a clear picture of your business performance. You might struggle to track sales trends, calculate your true processing costs, or understand customer behavior. This fragmented data makes accurate reporting a nightmare. To make informed decisions, you need a single source of truth. Look for a solution that centralizes your transaction data from all processors into one place. With unified analytics and reporting, you can easily monitor your key metrics and gain the insights you need to grow your business.

How to Choose the Right Payment Gateways

Picking the right payment gateways feels a lot like choosing business partners. You need partners who are reliable, transparent, and aligned with your growth. It's about more than just finding the lowest transaction rate; it's about creating a seamless and secure checkout experience that builds customer trust and supports your specific business needs. Let's walk through the key factors to consider so you can make a confident choice.

Compare Fees and Pricing Models

First, let's talk about money. Gateway fees can be tricky, so it's important to look beyond the advertised transaction rate. Dig into the fine print and ask about all the potential costs. This includes monthly fees, setup charges, fees for international cards, and penalties for chargebacks. A provider with a slightly higher transaction fee but no monthly costs might be cheaper in the long run if your sales volume fluctuates. Create a simple spreadsheet to compare your top contenders. Model a few scenarios based on your sales projections to see how the total costs stack up. This little bit of homework can save you a lot of money and headaches down the road.

Check for Platform Compatibility

Your payment gateway doesn't operate in a vacuum. It needs to integrate smoothly with your e-commerce platform and other essential tools, like your CRM and order management system. A lack of compatibility can create frustrating data silos and require hours of manual work to sync orders and customer information. Before you commit, confirm that the gateway offers a reliable, pre-built integration for your platform. An all-in-one solution can make this even easier by ensuring every part of your business, from marketing to fulfillment automation, works together perfectly. This creates a seamless flow of information that saves you time and prevents costly errors.

Assess Security and Fraud Protection Features

When you're handling customer payments, security is non-negotiable. Your top priority should be ensuring any gateway you consider is fully PCI DSS compliant. This is the industry standard for protecting sensitive cardholder data, and it's a must-have. Don't just take their word for it; look for proof of compliance on their website. Beyond that, check what fraud protection tools they offer. Features like Address Verification System (AVS), CVV verification, and advanced fraud detection can help you screen for suspicious transactions. Protecting your customers' data isn't just good practice; it's essential for building a trustworthy brand and protecting your business from chargebacks and financial loss.

Consider Your International Customers

If you have ambitions to sell globally, your payment strategy needs to reflect that. International customers will abandon their carts if they don't see a familiar, trusted payment option or if they're forced to pay in a foreign currency. Look for gateways that support a wide range of international payment methods, not just Visa and Mastercard. More importantly, find a solution that offers dynamic currency conversion. This automatically displays prices in the shopper's local currency, which removes friction and can dramatically improve your conversion rates. It shows international shoppers that you value their business and makes the entire purchasing process feel more local and secure for them.

Best Practices for Long-Term Management

Adding multiple payment processors to your ecommerce store is a fantastic first step, but it's not a one-and-done task. To truly get the most out of your setup, you need a solid plan for long-term management. Think of it like tending a garden; a little regular attention ensures everything grows beautifully. By staying on top of your payment strategy, you can keep your conversion rates high, your costs low, and your checkout process smooth for every customer. Here are a few key practices to build into your routine.

Centralize Your Payment Data

When you're using different payment processors, your customer data can get scattered across several dashboards. One gateway might give you great insights into where your customers are from, while another shows you their preferred payment methods. To make smart business decisions, you need to see all this information in one place. A centralized platform brings all your transaction data together, giving you a complete view of your sales performance. With comprehensive analytics and reporting, you can stop wasting time logging into multiple accounts and start using that unified data to understand your customers and grow your business.

Set Up Smart Routing Rules

Smart routing is your secret weapon for optimizing every single transaction. Instead of sending all payments to one place, you can create rules to direct them to the best gateway based on factors like currency, transaction amount, or card type. This is also where you can build in a safety net. A crucial part of smart routing is setting up failover logic, so if a payment fails on one gateway, it's automatically retried on another. This simple backup plan can save a surprising number of sales. This kind of intelligent routing is a core part of a powerful conversion optimization strategy and helps ensure a smooth checkout every time.

Monitor Performance Metrics

Once your routing rules are in place, you'll want to keep an eye on how they're performing. Regularly check key metrics like your transaction success rates, decline rates, and processing fees for each gateway. Are you seeing a high number of declines from a specific region on one processor? It might be time to adjust your rules to send those transactions elsewhere. Monitoring these metrics helps you spot patterns and make data-driven adjustments. This continuous process of tweaking your setup ensures you're always getting the best performance, saving money on fees, and reducing friction for your customers.

Regularly Audit Your Gateways

Your business is always evolving, and your payment stack should, too. Set aside time every six months or so to audit your payment gateways. Review their fee structures, contract terms, and overall performance. Are the processors you chose a year ago still the most cost-effective options? Has a new gateway emerged that offers better rates or features for your customer base? Managing multiple contracts and fee schedules requires some administrative effort, but the benefits of an optimized system are well worth it. A regular audit ensures your payment strategy stays aligned with your business goals and continues to support your growth.

Ready to Simplify Your Payment Strategy?

You've seen the benefits of using multiple payment processors: happier customers, higher conversion rates, and lower risk. But the thought of actually managing them all might feel overwhelming. Juggling different dashboards, manually reconciling reports, and dealing with technical glitches can quickly turn into a major time sink. This operational complexity is often the single biggest hurdle for stores looking to expand their payment options, pulling you away from focusing on product, marketing, and growth. It's a classic case of a good strategy becoming an administrative nightmare.

The solution isn't to stick with a single processor and limit your potential. It's to adopt a platform that does the heavy lifting for you. A centralized system acts as your command center, connecting to all your payment gateways without forcing you to manage them separately. This gives you the power to offer the payment flexibility customers demand. With research showing that nearly three-quarters of shoppers make a purchase decision based on the payment options available, you can't afford to fall short. A streamlined approach lets you meet that expectation and optimize your conversions without adding a massive headache to your plate. You get all the upside of a diverse payment stack with none of the backend chaos.

How Checkout Champ Streamlines Multi-Processor Management

Checkout Champ is designed to be that central command center for your entire payment strategy. Instead of logging into several different accounts to track performance or fees, you can see everything in one place. Our platform allows you to set up smart routing rules that automatically send transactions to the most cost-effective gateway based on criteria you define, like card type or currency. This "least-cost routing" directly lowers your processing fees. Plus, you can easily support customers around the world with features like dynamic currency conversion, which shows prices in their local currency and simplifies international payments.

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Frequently Asked Questions

Isn't using just one payment processor simpler? While it might seem simpler on the surface, relying on a single processor puts your revenue at risk. If that processor has an outage or rejects a valid card, the sale is lost. A multi-processor strategy creates a safety net, ensuring you can always accept payments. It also gives you the flexibility to offer more ways for customers to pay and to lower your transaction costs, which are benefits that far outweigh the initial simplicity of a single provider.

How do I know which payment options my customers actually want? Start by looking at the data you already have. Your analytics can show you where your customers are shopping from, which can point you toward popular regional payment methods. If you have a global audience, adding a major digital wallet like PayPal is almost always a good move. For a more direct approach, you can survey your customers. A simple question like, "What's your favorite way to pay online?" can give you valuable and immediate direction.

How can I save money with multiple processors if I'm paying more monthly fees? The savings come from a strategy called "least-cost routing." A smart platform automatically sends each transaction to the gateway that offers the lowest fee for that specific card type, currency, or transaction amount. While you might pay a bit more in flat monthly fees, the savings you gain by optimizing every single transaction fee can add up to a significant amount, protecting your profit margins in the long run.

Will managing multiple processors create a security nightmare for my business? It can if you try to manage it all manually. However, a good centralized platform actually simplifies your security. Instead of juggling different fraud rules and compliance requirements for each gateway, the platform provides a single, unified security layer. It applies consistent protection, like address verification and 3D Secure, across all your transactions, ensuring you meet PCI compliance standards without the headache of managing several systems.

I'm a small business. Is a multi-processor strategy too complicated for me? Not at all. You don't have to add five new gateways overnight. The key is to start strategically. Begin by adding just one additional processor that fills a gap, like a popular digital wallet or a gateway with better international rates. Using a platform designed to manage payments from the start makes this process straightforward. It allows you to adopt this powerful strategy in a way that is manageable and can scale with you as your business grows.