Unlocking E-commerce Success: Client Insights on AOV Growth and Checkout Optimization with Checkout Champ

In the competitive landscape of e-commerce, businesses must constantly innovate to stay ahead. Checkout Champ is helping brands do just that by offering a robust and customizable platform designed to maximize Average Order Value (AOV) and improve conversion rates. In this post, we explore the experience of JRSH Group LTD, a UK-based e-commerce company, as they share their journey with Checkout Champ and the impact it has had on their business.

Watch the full interview here:

The Need for Customization and Flexibility

Sam and Johnny, founders of JRSH Group LTD, operate several direct-to-consumer (D2C) brands in niches such as weight loss, skincare, and cleaning. Initially, they used another platform as their primary e-commerce platform. However, they found it restrictive, especially when it came to customizing checkout pages, building upsell funnels, and managing unique payment processing needs.

"We were using S______ and while it worked, we quickly found limitations in terms of customization. The checkout pages were too rigid, and the upsell features weren't as dynamic as we wanted," Johnny explained. That’s when JRSH made the switch to Checkout Champ, a platform offering greater flexibility and control over their sales funnel.

Overcoming Payment Processing Challenges

One of the major hurdles for JRSH Group was the limitations imposed by S______ Payments, which is powered by Stripe. Businesses that operate in specific models, such as dropshipping, often face restrictions with Stripe, limiting their ability to scale effectively. Johnny pointed out that "Stripe doesn’t favor certain business models, like dropshipping, so it was essential for us to look for alternative payment processors."

Checkout Champ enabled JRSH to integrate multiple payment processors seamlessly, providing flexibility and safeguarding their operations against unexpected disruptions. “It’s crucial not to rely on just one or two payment processors. If they go down, it can really impact your business,” Sam shared.

Boosting AOV and Conversion Rates with Checkout Champ

Since switching to Checkout Champ, JRSH has experienced a noticeable increase in AOV—by about 20%. This growth has been a game-changer for the brand, especially when operating at scale. "When you're doing hundreds of thousands a month, a 20% increase is a lot of money," Sam said.

But it's not just the AOV that has improved. The flexibility offered by Checkout Champ’s drag-and-drop builder has allowed the JRSH team to experiment with different sales funnels and checkout page designs, further enhancing their conversion rates.

"We’ve been testing different checkout and upsell pages, and while we’re still optimizing, the fact that we can customize everything has made a huge difference," Johnny added.

The Importance of Intelligent Transaction Routing

Another key feature of Checkout Champ that has significantly impacted JRSH's business is its intelligent transaction routing. This feature allows businesses to spread transactions across multiple payment processors, minimizing risk and maximizing efficiency.

Sam explained, “We use Checkout Champ’s intelligent transaction routing to ensure no more than $100,000 is processed through a single account, helping us manage risk better. It’s essential for businesses handling large volumes of transactions.”

Scaling with Internal Traffic Control

One of the most notable insights shared by Johnny and Sam was the importance of controlling traffic in-house. Initially, JRSH outsourced their media buying to agencies, but after finding the results underwhelming and expensive, they decided to bring the task in-house.

"Outsourcing media buying was costly, and the results weren't great. Since bringing the media buying in-house, we've reduced our customer acquisition cost (CAC) by two-thirds," Johnny shared. This shift in strategy has allowed JRSH to have greater control over their marketing campaigns, reducing costs and improving profitability.

Key Lessons for E-commerce Entrepreneurs

For entrepreneurs looking to grow their e-commerce business, Sam and Johnny have valuable advice:

1. Take Action – "Don’t procrastinate, just take action. Set it up and go."
2. Expect to Lose Money – "Be prepared to lose money in the beginning. See it as an expensive lesson, and use it to learn and grow."
3. Invest in Good People – "If you find good staff, keep them. They’re key to building a strong team and sustaining growth."

Conclusion

JRSH’s success story highlights the importance of having a customizable, flexible platform like Checkout Champ. From boosting AOV and conversion rates to managing payment processors more effectively, Checkout Champ has enabled JRSH to scale their e-commerce business with greater efficiency and profitability. Whether you’re an e-commerce veteran or just starting, the lessons shared by Sam and Johnny are invaluable for navigating the ever-evolving world of online retail.

If you’re ready to take your e-commerce business to the next level, explore the possibilities with Checkout Champ today.