Customer Financing: Another Way To Increase AOV

Cover Image for Customer Financing: Another Way To Increase AOV

Online stores need every advantage they can get to stay ahead of the competition. One effective way of staying competitive is by increasing your store’s Average Order Value (AOV). A promising strategy that’s garnering attention is offering customer financing at checkout. Not only will customer financing help your customers find what they want, but it will also help your store grow its revenue.

Understanding the Concept of Customer Financing

Customer financing, in the simplest terms, is a way to make buying more accessible to your customers. It is essentially a micro-loan system that enables customers to purchase items from your ecommerce store in installments, rather than paying the full amount upfront. Customers are given the opportunity to apply for a small loan at the point of purchase. If approved, they can then use this loan to finance their purchase and repay the loan in manageable installments over a set period. The installment plan, including the repayment terms and interest rates, is determined by the lending institution and can vary from customer to customer based on their creditworthiness. The concept of customer financing makes larger purchases more feasible for customers and can significantly enhance the shopping experience by removing the financial stress associated with high-value purchases.

How Customer Financing at the Point of Sale Works

Let’s break down the simplicity of customer financing at the point of sale. Imagine your customer is at the brink of making a purchase; they’ve filled their shopping cart and are ready to proceed to checkout. As they prepare to finalize their purchase, they’re presented with an array of payment options. Amid traditional payment methods such as credit cards or PayPal, there’s another enticing choice that catches their eye—POS financing.

Choosing this option, the customer ventures into a mini-loan application right within the confines of the checkout process. It’s not a detour; rather, it’s an integral part of their shopping journey. This smooth process grants customers the liberty to apply for a small loan without leaving your site or switching to another application. The convenience and immediacy of this method can be incredibly appealing to customers, giving them more reason to complete their purchase.

Keep in mind that this option is not just about offering an additional payment method—it’s about enhancing the customer experience and empowering them with financial flexibility. It’s a testament to your commitment to customer satisfaction and the innovative ways you’re striving to cater to diverse spending habits.

Ultimately, customer financing at the point of sale is about providing customers with a seamless, stress-free shopping experience. This unique approach ensures that affordability doesn’t become a roadblock in their purchase journey, thus enabling them to buy more of what they love. The simple, yet powerful, integration of POS financing can potentially transform your ecommerce platform into a customer’s preferred shopping destination.

The Connection Between Customer Financing and AOV

By providing customers with the freedom to spread their payments over time, customer financing boosts their buying power. It removes the immediate financial constraint, offering them the luxury to shop more freely without being held back by budget limitations.

In a traditional shopping scenario, a customer might think twice before adding a pricey item to their cart, due to the burden of paying the full amount at once. However, with customer financing, this decision becomes a lot easier. The cost can be comfortably spread over a specific period, making larger purchases more attainable and less intimidating.

This subtle, yet impactful shift in buying dynamics encourages customers to add more items to their cart, hence comfortably pushing up the AOV. By taking away the pressure of upfront payment, customer financing can effectively help your customers elevate their shopping carts from standard to deluxe. With the immediate burden of payment eased, customers can afford to indulge, select add-ons, or opt for premium products, which directly amplifies your store’s AOV.

Thus, customer financing essentially translates into greater purchasing power for customers, and higher order values for your store. It’s an enticing proposition that can catalyze a shift in buying behavior, driving customers to spend more per order, hence increasing your store’s AOV. Offering POS financing is not merely a customer-centric strategy, but a smart business move with the potential to significantly impact your bottom line.

Benefits of Implementing Customer Financing

When you step into the realm of customer financing, the rewards can be plentiful and rewarding for your ecommerce venture and your customers alike. Let’s start with the obvious – an uptick in conversion rates. Imagine the thrill of seeing more customers sailing through the checkout process, completing their purchases with ease and satisfaction. By offering a payment method that eliminates the need for full payment upfront, you’re significantly reducing the likelihood of cart abandonment. The end result? A boom in completed purchases and a win for your bottom line.

Next, let’s touch on customer loyalty. By introducing a payment method that tailors to your customer’s financial comfort, you’re creating a shopping experience that leaves a lasting impression. This could pave the way for repeat business and foster a loyal customer base that is likely to advocate for your brand. Customer financing serves as a testament to your commitment to customer satisfaction, likely leading to positive word-of-mouth and enhanced brand reputation.

Additionally, the strategic introduction of POS financing can lead to an influx of new customers. As more consumers seek retailers that offer financial flexibility, your store can attract a wider audience and potentially tap into a larger market share. The ‘buy now, pay later’ option can be a magnet for those who crave financial convenience and flexibility, broadening your reach to a more diverse consumer base.

Let’s not overlook the impact on your average order value (AOV). As discussed earlier, customer financing empowers customers to elevate their shopping carts from standard to deluxe without feeling the immediate financial pinch. The prospect of spreading out payments can inspire customers to explore premium options, add-ons, or simply add more to their cart, organically boosting your AOV.

How Checkout Champ Helps You Implement Customer Financing At Checkout

Stepping into customer financing doesn’t have to be a complex process. Checkout Champ is here to ensure it’s seamless and beneficial for both you and your customers. Our platform integrates smoothly with financing platforms like Affirm, making it possible for your customers to spread their payments over a suitable period. This integration is a catalyst for higher AOV, as customers can make more purchases without the constraint of immediate payment. But that’s not all. At Checkout Champ, we also understand the value of time. That’s why we’re committed to boosting your checkout page speed, keeping your customers engaged and decreasing the chances of cart abandonment. Plus, we offer checkout customization to ensure that your checkout page aligns with your brand, further enhancing the shopping experience for your customers. By creating a smooth, efficient, and visually appealing checkout process, Checkout Champ aids you in offering a customer financing option that could significantly improve your ecommerce store’s performance.

Get Checkout Champ Now!Book A Demo

See everything Checkout Champ can do for you, meet our team and learn how we can help you grow.

Book Demo Call
App screenshot