The majority of e-commerce business owners focus on reeling consumers in. However, if they’d pay attention to their post-checkout product recommendations, then they’d see business soar.
Read on to find out the significance of this type of product marketing and which approaches work.
The Value of Post-Checkout Product Recommendations
As we’ve mentioned above, product recommendations served after the checkout process can boost customer retention. This is possible through driving customer engagement. This, in turn, increases the customer lifetime value (CLV) and fosters repeat purchases.
These opportunities encourage your customers to explore products they didn’t know about before. This will lead to increased sales.
More importantly, you’ll also generate data. This will provide valuable insights into their preferences, purchase patterns, and trends. You can refine your marketing strategies from there.
Post-Checkout Product Recommendation Approaches
There are several ways you can recommend your products post-checkout.
One method is upselling, which is where you show consumers a more expensive version of the item they’re purchasing. They may realize that going big is more cost-effective, so it’s a win-win situation for both of you.
Another method is cross-selling, which is often mistakenly used as a synonym for upselling. Cross-selling is suggesting something additional to the original item that complements its use. For example, you might recommend a tea infuser for a purchase of loose-leaf tea.
To deliver these personalized recommendations, you should use an all-in-one e-commerce tool. With its CRM, you can view business insights.
Tips for Monitoring and Optimizing Your Post-Checkout Options
Take advantage of the features that come with the above e-commerce tool.
For instance, track the conversion rates of your post-checkout options. See how many people actually take up these recommendations. Also, identify patterns and trends to better understand which recommendations are most effective.
With this data, you can test out different selling methods by using A/B testing. Try different product recommendations, placements, designs, and messaging. You can test out segmentation here too.
You should also monitor your revenue and return on investment (ROI). Knowing the cost of your recommendation system will show you its overall effectiveness.
Lastly, keep up with industry trends. Continuously evaluating and updating your post-checkout options will be the key to success.
Serve Your Customers Excellent Post-Checkout Product Recommendations
Product recommendations are vital if you want to serve your customers well and keep them coming back. However, don’t just focus on the process leading up to purchase.
By making recommendations post-checkout, you’ll please your customers and drive up revenue. In addition, they’ll be so pleased with their experiences that they’ll keep coming back. With increased customer loyalty, your e-commerce store will definitely flourish!
Ensure you’re providing the best customer experience by upselling your e-commerce products correctly. Book a demo with CheckoutChamp now to see what we can do for you.