Product Recommendations at Checkout

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What if you could flip a switch and your e-commerce store revenue would balloon almost overnight?

Displaying recommended products at checkout has the power to do just this.

The right product recommendations at checkout can put your AOV on steroids and significantly boost your bottom line. Personalized product recommendations can add an extra 26% to your e-commerce revenue.

If you choose the right solution, implementing product recommendations at checkout isn’t that hard.

How many sales are you passing up, simply because you’re not leveraging the checkout stage? Put a stop to this and keep reading. Below you’ll find out why recommended products at checkout are a no-brainer. As well as how to implement this genius product marketing technique.

The Power of Personalized Product Recommendation at Checkout

Product recommendations at checkout are similar to the shelves of impulse items at physical stores. Except, with an e-commerce checkout, you can harness the power of personalization.

How many times have you impulsively grabbed a snack or candy while queuing at the grocery store? Now imagine that the selections were specifically tailored to your  tastes and needs. You’d be even more likely to add a couple of things to your basket.

Personalizing recommended products during the checkout process can:

  • Increase your AOV even further
  • Increase customer satisfaction
  • Improve conversion rates

The more personalized your product recommendations, the more you can influence buyer behavior. Almost  60% of consumers say personalization has influenced their behavior and purchase decisions.

Personalization transforms recommendations from a random (potentially annoying) product marketing ploy, into tailored, useful, suggestions. If customers find value in your personalized product suggestions this can trigger:

  • More impulse purchases
  • Better brand loyalty
  • Increased engagement and brand exposure

Are you worried that product recommendations during checkout will distract your shoppers? Don’t be.

Roughly 77% of shoppers have made an additional purchase because of personalized product recommendations. Even if they didn’t add an extra item to cart, more than 50% browsed the recommended products. This boosts brand exposure and increases the probability of a future purchase.

How to Implement Personalized Product Recommendations Effectively

The power of product marketing at checkout very much boils down to  what you display.

Here are a few of the most effective techniques to leverage:

  • Products that are frequently bought together (ie. a flashlight and extra batteries)
  • “Customers who bought this item also bought”
  • Items the customer has browsed before
  • Last minute deals
  • Popular products

Some of the best places to display recommended products are right above:

  • The cart items
  • The checkout button
  • The buy now button

Now sure how to deploy product recommendations? The easiest way is to take advantage of an AOV optimization solution like Checkout Champ. Checkout Champ allows you to bolt on whatever checkout capabilities you need.

Whether you’re with WooCommerce, BigCommerce, Magento, or Shopify, Checkout Champ can supercharge your checkout process.

Tips for Measuring Performance of E-commerce Checkout Options

To key to any product marketing campaign lies in its analytics. If you can’t track the results of individual e-commerce checkout options and strategies, you’ll pass up all room for improvement.

Here are some of the most revealing metrics to keep tabs on:

  • Conversion rate
  • Click-through-rate
  • Average order value (AOV)

You can also keep track of customer buying behavior through things like heat maps and A/B testing.

The best way to put all this data together? With a Customer Relationship Management(CRM) solution. Checkout Champ comes equipped with a comprehensive, powerful, yet streamlined CRM tool. One that can store customer data, track their buying journey, and yield actionable analytics insights.

Implementing Recommended Products Is Easy With Checkout Champ

Personalized product recommendations can increase your AOV. They can also drive up revenue, without inflating your marketing spend. Product recommendations allow you to target low-hanging fruit. Aka, customers who’re already in the process of completing a purchase.

Are you ready to supercharge your checkout process with recommended products?

With Checkout Champ, implementing product recommendations is as easy as pie. We even provide a Personal Client Success Representative to help you.

Book a demo today to see Checkout Champ in action.

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