What Is a Purchase Funnel: The Complete Guide (2023)

Purchase funnel plays a critical role in converting first-time visitors into loyal customers. It makes the whole buying process as seamless as possible, maximizing the chances of getting a purchase – and not losing to competitors.

In this guide, you’ll discover what is a purchase and how to build one that sells like crazy.

What Is a Purchase Funnel?

A purchase funnel (A.K.A. sales funnel) is a visual representation of a customer journey.

Potential customers or leads enter the top of your sales funnel and move down, stage by stage, until they become repeat customers.

Of course, creating a bulletproof purchase funnel is not easy.

The pain points and problems vary from lead to lead, as well as the solution – some leads need a slightly different solution than others.

…and making sure that you target and convert all of these buyer personas may be overwhelming.

(but totally possible if you know what you’re doing!)

The 5 Stages of an E-Commerce Purchase Funnel

An ecommerce purchase funnel consists of multiple stages leads go through.

They enter as a complete stranger, unaware of their problem, and they finish as a long-term customer who is loyal and buys repeatedly.

…which will have a HUGE effect on your conversions.

#1: Awareness

The leads entering your sales funnel might not be aware that they need your product or service. They are simply unaware of their problem.

It’s your job to make them aware of their pain points.

#2: Interest

You’ve given your leads a spark to learn more about their newly discovered problem.

At the Interest stage, your leads will start to research your company and your products in a hope of solving their problems.

Your job is to provide them with enough resources to give them all the information they need.

#3: Consideration

The leads have gained a high interest in solving their problem – they’re now looking for the best solution on the market.

This stage involves proving to prospective customers why choosing your brand is their best option. It’s often the best practice to work closely with your potential customers to maximize your chances of getting a purchase.

#4: Action

Customers are ready to buy your product – but they’re not 100% sure.

Your job is to convince them that this is the best decision they can make and make the whole purchase as easy as possible. You need to prove you’re better than the competition.

#5 Loyalty

This is one of the most critical (and overlooked) stages of the purchase funnel.

Repeat customers are an invaluable part of ecommerce success — after all, as you’ve learned earlier, it’s much cheaper and easier to retain a customer than to attract a new one. You should do everything you can to make your customers feel special and increase their loyalty.

How to Create a Purchase Funnel: The Step-By-Step Process

The purchase funnel plays a crucial role in the profitability of your business.

In this section, you’ll learn the exact steps to build a high-converting purchase funnel to attract more leads, close them, and build a loyal customer base.

#1: Identify a Problem

The awareness stage starts with identifying the problem your leads have but are not aware of. The first step is getting in front of your target audience, which you can do by:

• Running ads

• Ranking on Google

• Working with influencers

The second part is to let them know about their problem – here is how:

“You are targeting fitness enthusiasts who are looking for supplements. They use a few supplements, but they’re not aware that if they used some of your special and unique supplementation products, they could get better results, faster.”

You have to make them aware that there is something better – and they need to get it!

#2: Create Relevant Resources

Your leads are interested, looking to learn more about how to solve their problem. Your obligation is to provide them with enough information.

You have to give them more details and reasons to buy – reassuring them this is a good decision.

You can achieve this by creating content such as:

• Blog topic: 5 BEST Supplements for Muscle Growth

• Email subject line: Why You Need To Take Collagen to Save Your Joints

• Social media post: Follow us for the best supplement recommendations!

In essence, answer their questions and educate them – the more they know, the more likely they are to buy your products.

#3: Demonstrate the Product

You’re not the only one offering the solution to their problem – there are thousands of alternatives your leads can try.

…and some of them are cheaper, more robust, or better in some way.

Your job is to demonstrate your product, highlight your unique selling proposition (A.K.A. what makes your product the best), and encourage them to make a purchase.

Here’s the type of content that works best for this stage:

• Free trials

• Email campaigns

• Case studies

• Webinars

It’s content revolving around “why our solution is the best,” and getting on top of your competitors.

#4: Make Buying As Easy As Possible

Your leads are now considering making a purchase – congratulations!

You have to reassure them that they’re doing the right thing and make it as easy as possible. That’s precisely what our platform can help you achieve.

Checkout Champ is the best ecommerce platform that offers:

• >1 second checkout load speed

• 3X conversions with our one-step checkout pages

• 10x faster than your current E-commerce Platform

It makes the whole purchase process a piece of cake – that’s why our users have seen the conversion rate as high as 50%.

Book a demo and maximize your sales right now.

#5: Build a Rapport & Loyalty

The unaware leads are now customers that bought your product.

But how will you make sure they’ll stay with you and buy again? That’s where strategies for building loyalty come in.

Here is what we found to be the most effective:

• Referral program

• Customer loyalty program

• Coupons & limited discounts

Also, you can use your subscribers’ purchase histories to hone product recommendations.

Ready to Build Your Purchase Funnel?

Purchase funnels can do wonders for your sales, but only if you know what you’re doing. It may seem pretty straightforward, but it requires a lot of testing and constant tweaking to get it right. Fortunately, now you’ve learned everything you need to create a bulletproof purchase funnel that sells.

Looking to convert even more leads into high-paying customers?

Checkout Champ is the best e-commerce platform out there. It has the fastest load time of under one second (10X faster than your current platform), 99.9% uptime, and an elite arsenal of tools to help you make your purchase funnel and sales on-point.

If you want to maximize your sales, we are the platform for you!

Book a demo and skyrocket your sales now.